Copywriter for Landscapers and Lawn Care Professionals

If you’re like most landscapers, gardeners, nurseries and lawn care professionals, you’ve spent your life mastering how to grow things. You’re a genius at determining just how much water and what type of fertilizer to use. And you know exactly what plant to place where.

A marketing copywriter can help you expand your customer base.

But now you’re trying to grow something else – your landscaping, lawn care, nursery or tree-trimming business. And it takes more than a little sunshine and water to get results. You’re just not seeing the returns on your efforts.

When you started your business, you didn’t think it’d be this hard to see success. You’re not sure what you’re doing wrong, but you find yourself asking yourself questions like the following:

• Why can’t I get more customers for my landscaping business?
• How come my competitors seem to be growing so quickly?
• What changes can I make to get more people to visit my website and then contact me after viewing?

If you’re not seeing results from your marketing efforts, you need to try a new approach.

A Professional Copywriter Can Help

You know how long it’s taken you to get your green thumb. Doesn’t it make sense that it would take a while to become an expert in another field, like marketing? But that’s not the real question. What you should be asking yourself is:

Is investing my energy into mastering marketing and copywriting the best use of my time?

Fortunately, there is a shortcut. If you don’t want to work toward developing marketing expertise on your own, you can hire someone who already is an expert.

Determine if doing your own copywriting and marketing is the best use of your time.

A professional copywriter can help you grow your landscaping, gardening or lawn care business. What types of things can she do?

• Write your website so that it persuades visitors to become customers
• Develop niche landing pages that rank well in Google and generate leads for you
• Create mailings to send out to your best prospects
• Design a brochure that you can leave behind with prospects considering your services
• Create a door hanger or flyer you can use to canvass a neighborhood
• Write a description of your services for a review website like Angi.com

A professional copywriter can help you grow your landscaping, gardening or lawn care business.

The Process

The right lawn care and landscape copywriter will make the marketing process as painless as possible for you, similar to the way you provide your landscaping services to your customers. They never have to get their hands dirty.

She’ll ask you questions to get a handle on your objectives and an understanding of your business, then she’ll present you with a copy draft to review.

If the project requires web design or graphic design, she’ll partner with a qualified professional who provides that service.

Are you seeking a copywriter to write your website or brochure? Get a no-obligation quote here.

Marketing is a necessity for landscapers, lawn-care companies, nurseries and gardeners who want to grow revenue.

Who Needs to Do Marketing?

In today’s world, most businesses need to do some form of marketing to survive. Competition is great and customers have their pick of lawn, tree, garden and landscape professionals.

Online referral services like HomeAdvisor and Thumbtack and review sites like Yelp give customers access to vendors they might otherwise never know. And social media sites like Facebook and Instagram also offer opportunities for businesses to increase their exposure at little or no expense.

Well-written profiles on referral services like Angie’s List can be hugely helpful in attracting new business.

You need to be visible and put your best foot forward in every potential customer interaction if your business falls into any of the following categories:

• Landscape designers and architects
• Landscape contractors
• Landscape lighting contractors
• Gardeners
• Lawn care
• Turf management
• Irrigation engineer
• Sprinkler repair
• Groundskeeper and grounds maintenance
• Arborist
• Tree/shrub care
• Cannabis growing
• Greenhouses and nurseries

Word of mouth is simply not enough to generate a steady stream of leads and sales for today’s landscape, lawn care, gardening or groundskeeping business.

A copywriter can do your marketing so you can spend more time serving clients and generating revenue.

Take the Next Step

Isn’t it time you ramped up your business and began seeing the type of success you envisioned? A marketing copywriter who understands landscaping, lawn care and gardening can help you make the leap from where you are now to where you want to be.