Chinese Companies — Sell Your Products to Americans

An American Copywriter Can Help You Target the U.S. Market

posted under Miscellaneous

Does your Chinese company want to sell its products or services abroad?  Would you like to establish contact with American buyers?  Explore the opportunity to grow your business beyond its borders and your potential is suddenly unlimited. However, you’ll need to make a special effort to attract Americans.  Read on for details.

Chinese companies sell products to Americans

American consumers spend millions every year on products made in China.

You Need English Sales Materials

Whether for wholesale or retail sale, if your target market includes the United States or other countries where English is spoken, then you need sales materials written in English.  And not just any English – American English.

Americans are cautious when purchasing products and services abroad, especially when the seller is based in a country as far away as China.  They want to know the company they’re dealing with is legitimate and ethical.  They want to be able to buy with confidence that the products are safe and of good quality.

Professional sales materials written in American English will build trust. They’ll also give the appearance that you’re accustomed to selling to the U.S. market, which will make buyers more comfortable.

An American Copywriter Knows What to Emphasize

These days, Americans are suspicious of products manufactured in China.  Recent investigations into goods imported from China have been well publicized. Products like laminate wood from Lumber Liquidators have been found to be hazardous, containing high levels of formaldehyde.  The result is Americans are leery of Chinese manufacturing.

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What does that mean to you?  As a Chinese company targeting the U.S. market, you must emphasize the quality and safety of your product.  Your marketing copy must be significantly detailed to persuade the customer that you’re being transparent.  Buyers want to know you’re not cutting corners to increase profit margins.

An American copywriter can guide you in what facts to include and how best to present them so your prospects can be confident you have nothing to hide.

It’s Not Enough to Be Cheap

Many Chinese companies don’t take the time to learn about North American customers. The erroneously assume that if their prices are low enough, Americans will buy their product. That’s not the case.

A copywriter can help persuade customers that your products are of good quality, have no harmful ingredients and come with a solid warranty.  The right copy can also be used to impress upon the customer that your company stands behind the products it sells by providing excellent customer service.

Tell Your Story

Because most Americans have never been to China, their knowledge base of your country is limited.  Unfortunately, they only know stories of Chinese products of questionable quality because that’s what they’ve seen on the news.

As a manufacturer trying to sell in the U.S., you need an American copywriter to help you tell your story.  The story will demonstrate how your products are of high quality with no inherent risks.  In essence they’ll say, “We know you’ve heard some negative information about Chinese products, and those criticisms may have been true in the past.  But we’re different. We’re committed to doing things right. It’s time to take a fresh look at Chinese-made wares.”

Why Target the U.S.

Selling into the U.S. market is a smart move whether you’re targeting businesses (B2B) or individuals (B2C).  It can be a great way to significantly grow your business.  Most U.S. companies are doing well.  So are a lot of individuals.  Most Americans have money to spend. The best way to attract these new customers is with good copy that explains the benefits of your products.

Hire an American copywriter to choose the right words for promoting your Chinese business to the world and watch your prospects all reach for their wallet.

American copywriter for Chinese products

An American copywriter can help you market your products to the U.S.

Fair Prices, Fast Turnarounds

Hello, my name is Susan Greene, and I’m an American copywriter based in Orlando, Florida USA (near Disney World!).  I can assist you in writing any of the following marketing tools:

  • Websites
  • Sales letters
  • Brochures
  • Ads
  • Press Releases

All of our communications can be done through email.  Pricing is fair and stated clearly up front.  Payments go through Paypal; 50% deposit up front and 50% due upon project completion.

Most marketing projects can be completed within one to four weeks.  Large projects can be broken into sections with dates set for various milestones so progress can be quantified.

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Chinese companies that market their products abroad need an English website.

Every day you wait, your competitors are gaining an edge in foreign markets.  Those companies that move quickest will have the best results.  Get started today promoting your Chinese products and services to Americans.

Looking to sell products to the American market?  Susan Greene, copywriter, can help you create marketing materials that target U.S. consumers. Let's talk about your business's marketing plan. Contact Susan Greene today!

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Testimonial

You hit it out of the park!

Once again, Susan, I think you hit it out of the park. Your article for The Coleman Report is spot on. I even caught myself reading a few of those lines in Sundip’s {CEO} voice in my head!

I will go ahead and send out to Sundip and Ailleen for review. This is really good work!

Anish Dhanjee
Marketing Associate
AVANA Capital
Glendale, Arizona

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