It used to be that construction companies and contractors had no problem getting new business. They listed themselves in the local Yellow Pages, passed out business cards to a few industry contacts, and then waited for the phone to ring. And it did!
These days it’s not that simple. The construction and remodeling industry has gotten much tougher. You’re no longer competing with a handful of construction companies; you’re competing with dozens, perhaps hundreds of builders and contractors, and many of them have much bigger marketing budgets than you do.
Plus, who you know doesn’t seem to matter anymore. Old-fashioned networking went out the window when customers realized they could simply go to Google or sites like Angie’s List, do a search and find plenty of commercial and residential construction companies in seconds!
How do you get new customers when you don’t have the time, expertise or desire to do marketing? That’s a question plenty of construction companies, home builders, remodelers, contractors and developers face.
See if you’ve wrestled with any of these issues:
The good news is you don’t have to solve these business problems yourself.
A professional copywriter who understands the construction and home-building industry can help. We create marketing materials that attract prospects and convert them into leads and sales. We can assist with writing content for:
Our construction copywriting services apply if you’re any of the following:
According to Chron, a blog for small businesses, “Marketing a new construction company against long-standing, established competitors can be a challenge. Finding the strengths from within your own company and team and highlighting them in your promotions is key to establishing a solid reputation and encouraging new and repeat business.” That’s something a freelance copywriter can help you do.
“Modern online marketing requires many skills in order to generate positive ROI,” according to The Brand Constructors. “If your in-house marketing team doesn’t feel confident in handling all of the aspects of modern online construction marketing, then consider subcontracting some or all of that work to outside professionals.”
Unless you’re a large, well-established construction company with a substantial marketing budget, you don’t need a full-service marketing firm or advertising agency. They’re expensive, so that’s not how you’ll get the best bang for your buck.
Working with freelance professionals is an economical way to get started on creating your builder marketing materials. If you start with a freelance copywriters, she can usually assist you in finding other freelancer service providers such as website designers, web developers, graphic designers and more.
Once you tap into “the freelance network,” you’ll find there are talented, experienced professionals ready to assist you no matter what area of construction you’re in. And you won’t have to pay a monthly retainer fee, as you would if you chose to go with a full-service marketing firm or ad agency.
The process is pretty simple. Figure out what you want — a website, brochure, sales letter, etc. Then contact a freelance copywriter for a free consultation over the phone to discuss your needs, decide on some basic project parameters, and then get a cost estimate.
Most freelancers are accustomed to working with clients who have limited marketing experience. They’re happy to take you by the hand, steer the process and lay out a plan for your project. Within a few weeks, you can find yourself with professional caliber marketing materials that will help you generate numerous leads and sales!
Could your construction company benefit from a new website, brochure or sales letter? Construction marketing works! Contact Susan Greene today for details!