posted under Find a Copywriter Who Specializes in Your Industry
If you’re like me, you’re crazy about your fur baby. One look at their sweet face and your heart melts like butter.
You’ve always thought of your pets as members of your family. You give them plenty of love and affection. And that’s why you probably decided to create your pet-related business. Sure, you’d like to make money. Who wouldn’t? But your business is also a labor of love.
Whether you’re selling pet grooming services, organic doggy treats or diamond-encrusted dog leashes, the success of your business hinges on your ability to attract customers. The more, the merrier.
A pet copywriter, someone who is as passionate as you about furry friends, and who has significant marketing experience, can help you create sales materials that build your brand, attract buyers and generate sales.
Start with your website. The soul of your marketing program should be your website. It’s the first place customers are likely to find you or where they’ll go to learn more. It needs to be as professional as you are and to convey your enthusiasm for your product.
According to HubSpot, a digital marketing agency, “Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.”
A professional pet copywriter can help you create a website that combines important information with emotional pull – the key to pet product/service sales.
One of the best ways to establish an immediate connection to your customers is to open up with them about why you started your business. What’s your story?
Enlist the help of a skilled copywriter to write your tale for your About Us page. Here are 4 quick examples of stories I wrote for clients:
Write the story of how and why you started your pet-related business. Your customers want to know. Can you see how these pet tales would strike an emotional chord with readers? These stories also lend credibility to the business owner and help build trust.
“To stand out, you need to communicate a story about your brand that resonates with pet owners,” according to Koeppel Direct, a direct response company. To rise above your competitors, “develop a newsworthy narrative that will introduce your product to customers and make your brand memorable.”
Once you have your website, don’t rest on your laurels. You can accelerate your success with some of these other marketing materials a pet copywriter can develop for you:
Fortunately, in starting your pet-related business, you’ve picked a thriving industry in which to compete. Currently, 56% of American households have pets, and that percentage rises with each passing year.
According to the American Pet Products Association (APPA), Americans spent a total of $69.51 billion in 2017. That breaks down to $29.07 billion on pet food, $15.11 billion on supplies/OTC medicine, $17.07 billion on vet care, $2.1 billion on live animal purchases and $6.16 billion on pet services like grooming and boarding.
In general, dog owners have an average annual expenditure of $2,033.60, while cat owners have an average annual expenditure of $1,042.53 for their cat, according to a study by lendEDU. That’s a substantial chunk of change.
Furthermore, the pet industry is unaffected by recessions. According to SmartAsset.com, “When the Great Recession hit [2007-2011], Americans cut back on spending and tightened their belts. However, spending on pets barely declined. In fact, it was pretty much recession-proof. Pet spending appears to be remarkably resilient in the face of economic downturns.”
Bplans.com states that the pet product industry has been growing rapidly as “aging baby boomers fill their empty nests with pets, all while the number of households with children from 5 to 15, the core pet market, keeps climbing.”
Equally significant is that pet enthusiasts are passionately committed to their pets. Bplans.com said, “They treat their pets much like their own children or other family members by buying them gifts, celebrating their birthdays and displaying their pictures.”
It’s no wonder pet-related businesses are so lucrative!
So let’s summarize what you know:
All that remains is for you to reach out to your prospective customers and tell them what you’re offering. A pet copywriter, someone with marketing experience who also feels passionate about pets, can help you with your pet project to get the word out and ensure you maximize your success.
Don’t take on the challenge of marketing your business alone. Get a quote on creating your written sales materials and take your pet business to the next level of success!
Let's talk about promoting your pet product or service. Contact Susan Greene today!