As a wedding planner, you’re super organized and a phenom with details. You know your business inside and out. You’re the queen of to-do lists. At times, you’ve even created lists of your lists.
You have a network of contacts for every possible specialty and crisis. There’s no problem you can’t solve, no deadline you can’t meet. So what’s the one thing holding you back? Your website.
While you get plenty of referrals from existing customers, you know your company could grow faster if your website was bringing in more new business. A website copywriter for wedding planners could be exactly what you need.
Ask yourself these questions:
Unless you answered “yes” to all three questions, then it’s time to give your wedding planner website the attention it deserves.
You want persuasive web copy that strikes a chord with brides and grooms (but especially brides), makes a positive impression and encourages them to consider hiring you as their wedding planner. If writing your own website isn’t within your skill set or you recognize that it’s not the best use of your time, you do have another option.
A website copywriter who understands what wedding planners do and can key in on those special qualities you bring to the party can create your marketing copy.
A professional copywriter for wedding planners can help you:
The average engagement time–from “yes” to “I do”– is typically just a year and a half, according to Brides.com. That means you have a limited window of opportunity in which to attract the bride and groom and get them to sign on the dotted line. Is your website up to the task?
When written correctly and optimized for search engines (SEO for wedding planners), your website may become a lead-generating machine. Regardless, it shouldn’t be your only marketing tool.
A professional copywriter for wedding planners can also help you to create:
The average cost of a wedding in 2016 was $26,720, according to The Wedding Report. The average cost of a day-of wedding coordinator was approximately $1,800, and a full-service wedding planner was approximately $4,000, according to WeddingStats.org. With the stakes so high, you can’t afford to be passive about your company’s marketing!
There’s nothing wrong with asking for help. After all, isn’t that what your brides and grooms are doing when they hire you?
So don’t hesitate to take a dose of your own medicine. Contact a professional copywriter to help you improve your marketing efforts and take your wedding planner business to the next level.
Need help with your wedding planner website or other marketing materials? Contact Susan Greene, copywriter, today!