Copywriter for Wedding Planners

Improve Your Website to Boost Visibility and Sales

posted under Copywriter for Service Providers (lawyers, realtors, etc.)

website impression

Your website needs to make the right impression to attract prospective customers.

As a wedding planner, you’re super organized and a phenom with details. You know your business inside and out. You’re the queen of to-do lists. At times, you’ve even created lists of your lists.

You have a network of contacts for every possible specialty and crisis. There’s no problem you can’t solve, no deadline you can’t meet. So what’s the one thing holding you back?  Your website.

While you get plenty of referrals from existing customers, you know your company could grow faster if your website was bringing in more new business. A website copywriter for wedding planners could be exactly what you need.

wedding planner website

Watch your sales grow once you improve the copy on your website!

Wedding Planner Website

Ask yourself these questions:

  • Are you proud of your website or do you make excuses for how it looks or reads?
  • Does it represent your brand well and contribute to your professional image?
  • Is it effective in persuading prospective clients to contact you about their weddings?

Unless you answered “yes” to all three questions, then it’s time to give your wedding planner website the attention it deserves.

wedding planner services

Is your website effective in promoting your wedding planner services?

You want persuasive web copy that strikes a chord with brides and grooms (but especially brides), makes a positive impression and encourages them to consider hiring you as their wedding planner. If writing your own website isn’t within your skill set or you recognize that it’s not the best use of your time, you do have another option.

A website copywriter who understands what wedding planners do and can key in on those special qualities you bring to the party can create your marketing copy.

wedding planner website

How does your website compare with other wedding planners’ sites in your local area?

A professional copywriter for wedding planners can help you:

  • Explain the services you provide
  • Articulate the value of those services
  • Build your brand recognition
  • Position you as an expert in the wedding industry
  • Motivate visitors to become prospects by contacting you

The average engagement time–from “yes” to “I do”– is typically just a year and a half, according to Brides.com. That means you have a limited window of opportunity in which to attract the bride and groom and get them to sign on the dotted line. Is your website up to the task?

Writing Your Website Is Only the Beginning

When written correctly and optimized for search engines (SEO for wedding planners), your website may become a lead-generating machine. Regardless, it shouldn’t be your only marketing tool.

wedding planner marketing

Once you’ve refined your message on your website, create other marketing tools to promote your wedding planner services.

A professional copywriter for wedding planners can also help you to create:

  • Landing pages – Target specific niches such as destination wedding planner with sharply focused, highly detailed landing pages.
  • Blog posts – Stay in touch with prospects and clients through interesting blog content that positions you as the expert in wedding planning.
  • Brochures – When you meet with a client, speak with one on the phone or exchange emails, it’s nice to be able to offer them a brochure that summarizes your services and describes your best selling points in writing.
brochures, ads, press releases

Brochures, ads and press releases can complement your website in marketing your business.

  • Sales letters – Whether sent by U.S. mail or email, sales letters to your targeted market can be a great lead generator.
  • Ads – Ads can appear online on media such as Facebook or offline in local print publications giving you visibility to prospects who otherwise might not find you.
  • Trade show materials (i.e. handouts, signage, etc.) – Wedding and bridal events give you a chance to meet face-to-face with prospects and tell them what you’re all about.
  • Press releases – Have you won an award, hired more consultants, added to your services? Tell the world about your achievements in a well-written press release.
  • Miscellaneous – Look for unique opportunities to get your message out to your market.

The average cost of a wedding in 2016 was $26,720, according to The Wedding Report. The average cost of a day-of wedding coordinator was approximately $1,800, and a full-service wedding planner was approximately $4,000, according to WeddingStats.org. With the stakes so high, you can’t afford to be passive about your company’s marketing!

Give Your Marketing the Boost it Needs

There’s nothing wrong with asking for help. After all, isn’t that what your brides and grooms are doing when they hire you?

professional copywriter

A professional copywriter can help you improve your website and create other marketing materials that generate leads and sales.

So don’t hesitate to take a dose of your own medicine. Contact a professional copywriter to help you improve your marketing efforts and take your wedding planner business to the next level.

Need help with your wedding planner website or other marketing materials? Contact Susan Greene, copywriter, today!

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