Why Inbound Links Are Critical to
Search Engine Ranking (SEO)
By Susan Greene
If you thought that the only variable that mattered to search engines was the information contained on your website, you’re mistaken. While good, keyword-rich content is a necessity in obtaining good search engine ranking, it’s not the only factor. Another key variable in SEO (search engine optimization) is incoming links, links to your website from another website.
The more links, the better, because they demonstrate to the search engine that other websites find your content worthy of offering to their own visitors. The search engines look upon links as popularity votes.
So should you go out and solicit links from every website you can find? No! Not all links have equal value. A link from a highly-ranked website, for example, will carry more weight than a link from a lesser site.
Also factored in is the relevancy of the site linking to your site. The more relevant, the more valuable the link. Thus a site about digital cameras will benefit from a link that is from a popular website for a magazine on photography. It won’t benefit from a website promoting women’s fashions.
Finally, the text that is used within the link that is linked to your website is also very important. Try to include your keywords or phrases into the text that is linking to your site. Using the previous example, a link that reads, “More information on digital cameras here” is superior to a link that just says, “Click here.”
The two best ways to increase the number of links to your website are to: 1) create a quality website with good content that attracts the interest of other website owners in related businesses, and 2) to write articles on your website’s topic and place them on article websites such as www.ezinearticles.com and www.goarticles.com, being sure to include a link back to your site at the end of each article.
Need help with linking strategies and search engine optimization? Contact Susan Greene, professional copywriter and SEO consultant, today! Susan@SusanGreeneCopywriter.com, (407) 578-5528, (Orlando, Florida copywriter).
