Frequently Asked Questions
Susan Greene, Florida Freelance Copywriter
 I have nothing against ad agencies. In fact, ad
agencies are some of my best clients. However, if the project
you’re
doing is copy-driven (i.e. websites, brochures, technical
articles),
you’ll probably save a lot by coming directly to
me.
Typically, agencies have a
high overhead which is reflected in their rates. Plus, most
agencies don’t have in-house copywriters. Instead,
they either ask their clients to provide their own copy
or they farm it out to a specialist like me (adding a little
something for themselves to my rates).
I have over 20 years professional writing experience, a
BS degree in journalism from Syracuse University and an
MBA from Southern New Hampshire University. I bring not
only expert copywriting skills to the table, but also marketing
acumen and business know-how. I’ve written for hundreds
of companies and helped them get results. I can do the same
for you.
They fall into two main categories. The first is ad agencies and web site designers. These folks typically subcontract the copywriting work for their clients to me. The second group is companies for which I work directly. They range from professional service firms like accountants and real estate brokers, to manufacturers and high tech firms, to transportation companies and government agencies.
My rates are reasonable. After all, as a freelancer
working out of my home, I have no overhead to speak of.
I quote each project individually. I try to assess the number
of hours I’ll need to complete the work and take into
account its level of complexity. My clients, without exception,
feel they get excellent value for their money. In addition
to great copy and first-rate service, they receive the benefits
of my marketing expertise and business know-how.
I’ll usually want to speak with you by phone. I’ll ask you a lot of questions related to your marketing objectives, your prospects, your customers, and your competition.
I’ll obtain from you
as much information as possible (written or verbal) to use
in preparing your copy. I’ll then produce a first
draft and await your feedback, then make revisions as needed.
Only when you’re 100% satisfied with every single
word do I consider the job done.
Usually I come pretty close to hitting the nail on the head,
but if that’s not the case, it’s a problem easily
solved. In fact, that’s really the purpose of writing
a first draft. It helps me to clarify exactly what you do
want. That first draft then becomes a starting point for
me to get your feedback and write a second draft that’s
more on target.
This comes up a lot, and there’s no right or wrong
answer. If you already have a design or layout, I’ll
work with it, making sure my copy complements and enhances
it. If you don’t have a design, I’ll draft copy
and give recommendations for a layout. The bottom line is,
whatever your situation, I’ll make it work so that
the end result is a marketing piece you’re proud of.
Websites. I enjoy sinking my teeth into a massive amount
of information and organizing it to be meaningful and
effective.
Also, I truly believe in the value of the Internet as a
marketing tool. I’ve spent the last five-plus years
studying the Internet and learning what gets results.
Good copy is
absolutely vital for getting placement on search engines
and for converting prospects into customers.
Yes. Sure I’ll need to take some time to become familiar
with the particulars of your business, its jargon, and your
industry at large, but I don’t see that as a formidable
task. I enjoy doing research and will quickly get up to
speed. More importantly, regardless of the business you’re
in, the same basic marketing principles apply. It’s
just a matter of adapting them to your particular situation.
No problem. Let me take a look at what you have. I’ll
give you recommendations for improving the copy and a quote
for me to do the work. If the copy really doesn’t
need improvement, I’ll tell you for free.
I write fast. My clients are usually impressed with
how efficiently things get done. Once we clarify the
parameters of your project, I’ll give you a
firm completion date. If you have a deadline to meet,
please let me know up front, and I’ll do everything
I can to accommodate you.
Absolutely. I still have some clients in my home state
of New Hampshire whom I never see. And I’ve
been writing entire textbooks for Houghton Mifflin
out of Boston for the past 10 years, and we’ve
never had a single in-person meeting. I even have
some local clients whom I’ve never met. We work
exclusively by phone and the Internet. It’s
a great arrangement—I never have to get out
of my pajamas if I don’t want to!
Ready to get started
on your project? Contact Susan Greene at Susan@SusanGreeneCopywriter.com
or call 407-578-5528 (Orlando, Florida).
© 2012 Susan Greene, freelance copywriter. All rights reserved. |
