Altius Learning

Challenge

Altius Learning had a website that accurately reflected its brand and services.  However, as part of its marketing strategy, its training professionals frequently conducted seminars and did guest speaking engagements.

At the end of an event, they handed out their business cards. What they soon realized was that in spite of extremely positive feedback at the event, few prospects followed through later in purchasing services from Altius Learning.

What the training professionals needed was a corporate identity brochure they could distribute to audience members immediately after the event to better cultivate prospective clients and make them fully aware of the services Altius Learning offered.

Solution

Susan Greene met with the Altius Learning executive team to determine what type of brochure would be most effective.  They decided on an 8-page, 8.5” x 11” color brochure.

Susan interviewed key people at Altius Learning and then wrote the brochure.  She then worked with a graphic designer on its design, all the while making sure the look of the brochure reflected Altius Learning’s executive-level programs.

Result

The brochure instantly generated bookings for Altius Learning.  It was so successful that Altius Learning then looked to Susan to create brochures for many of its other programs.  Today the company combines its online marketing with corresponding printed materials for promoting its services.

Here's what the client said about the copy: