PackagingNOW

New York, New York

PackagingNOW distributes custom-made packaging made of biodegradable molded fiber. Their packages are used for packing and shipping fruit, vegetables, eggs, electronics, wine and numerous other products.
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Challenge

PackagingNOW is a well-established European company. With the growing global trend toward using sustainable, biodegradable materials that don’t harm the environment, the company wanted to begin selling its products to companies in the U.S.

It had a website that was effective for the European market. Initially, PackagingNOW had the copy translated into English by a translator, but it contained many grammatical and spelling errors.

More importantly, it didn’t sound like it had been written by an American. Many of the sentences were awkwardly worded and some of the selling points that would have resonated with an American audience had been overlooked.

Solution

Susan Greene copy edited the website, correcting all errors and rewriting sections that needed to be “Americanized.”

Result

PackagingNow has launched its U.S. division. Marketing efforts are underway with all sales materials driving traffic to the new website.

The new web copy reads smoothly and no longer sounds like it was written by someone who is a non-native American English speaker.

Here's what the client said about the copy:

Very pleased

Thank you for copy editing our new website. Because it was originally written in another language and then loosely translated into English, it didn't read right for targeting the U.S. market. We're very pleased with the copy now. We will be back in touch shortly to have you copy edit our brochure.

Russ Semeran
President
PackagingNOW U.S.
New York, New York

Does your copy read poorly or is ineffective in promoting your products or services?

Contact Susan today to discuss improving your website to increase sales.