Precision-Fit Bath

Cocoa, Florida

Precision-Fit Bath remodels bathrooms. Its specialty though is acrylic bath liners, tubs and shower surrounds.


Challenge

While Precision-Fit Bath does all types of bathroom remodels, the owner wanted to increase sales of its acrylic bath liners, tubs and shower surrounds.  He decided a dedicated landing page would be a good method and planned to drive traffic to the landing page with online ads.

Its marketing firm, Search Localizer of Orlando, Florida, designed a layout for the landing page but needed a copywriter to create the accompanying text. They chose Susan Greene.

Solution

Susan used information from interviews with the Precision-Fit Bath principals to learn about the firm’s capabilities and extensive experience in the industry of over 20 years.

She wrote a landing page that highlighted the company’s strengths and showcased examples of its work in before-and-after photos of bathrooms.

screencapture-www-fitbath-com-1468947321056

Result

The landing page was launched along with pay-per-click ads. The result was almost immediate traffic, much of it resulting in inquiries/leads, which Precision-Fit Bath salespeople could then pursue.

Here's what the client said about the copy:

Looks great!

The copy for the Precision-Fit Baths landing page looks great! Thanks for getting this draft over so timely. I will get a check in the mail to you. Great job, Susan! Thank you!

Sheldon Casper
President
Search Localizer, Inc.
Orlando, Florida

Could a targeted landing page help your business attract new customers?

Contact Susan Greene to discuss the exciting possibilities!