RTE Jewelry

Challenge

Cathy Daily wanted a website with a shopping cart that not only showcased her jewelry creations but also explained to her customers the love that went into each of her pieces.

She told Susan Greene, e-commerce website copywriter, “I feel so blessed. Every morning I get to wake up and create something of beauty that I know will one day make someone else happy.  My name is Cathy Dailey, and Romancing the Earth Jewelry is more than my business, it’s also my passion in life.”  Susan used that very quote as the beginning of the About page.

Solution

Susan worked closely with Cathy to create an e-commerce website that sold her jewelry and also told the behind-the-scenes story about its designer.

Cathy wanted to be sure her website content conveyed to her customers, “When you decide to buy one of my creations, my only wish is that it brings you as much happiness wearing it as I felt when making it.”

Result

RTE Jewelry continues to thrive.  Designer Cathy Daily has a strong following with much of her business coming from repeat customers.  The website has been extremely effective in helping her move product and expand her loyal fan base.