This book published in 2016 is a compilation of proven career advice and technical tips for copywriters seeking to improve their skills and increase their income.
The table of contents reveals the various subjects contained in the books three main sections: 1) Career Advice, 2) Business Writing Technique, and 3) Writing Reference Guides.
Susan Greene authored the chapter “15 Tips to Create Killer Website Content,” in which she explains the importance of writing copy with your site’s visitors/customers in mind.
She writes, “In today’s information-saturated world, visitors to your website are likely to be impatient. If they can’t quickly find what they want, they’ll move on. They’re skeptical of anything that sounds ‘salesy.’
“If they could speak to you, they’d say, ‘Just the facts, please.’ To be effective, your website must deliver true value. Put your visitors’ desires first as you create its content and watch your conversion rate soar!”
A short bio about Susan Greene, copywriter, can be found in the Contributors section on page 50. A copy of the book in PDF form can be previewed and downloaded online at The Straight North Business Writer’s Handbook.
For the "Business Writer's Handbook," we reached out to industry experts to contribute their knowledge of professional writing techniques. Susan Greene, a well-respected copywriter with more than 25 years of success under her belt, was an obvious choice, and she didn't disappoint. The write-up she delivered contained valuable tips and thoughtful advice, certain to be well-received by our readers.
Downers Grove, Illinois