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How To Choose Between Orlando Advertising Agencies

Consider the Option of Freelance Copywriters

posted under Miscellaneous

You know you need help with your marketing and promotions. But the idea of soliciting Orlando advertising agencies and picking the right ad agency to do your work is daunting. Here are some considerations to keep in mind:

What are your needs?

Do you have just one or two isolated projects like a brochure or a web site, or do you need ongoing help with marketing? An Orlando advertising agency or marketing firm is the right choice if you plan to have a steady stream of work. Otherwise consider an Orlando freelance copywriter or marketing consultant.

Is there a specific line of work that you require from Orlando advertising agencies?

Perhaps your firm depends heavily on the Internet for marketing, or direct mail is what generates most of your leads. Orlando ad agencies as well as Orlando freelance copywriters and graphic designers often do have specialties. Be sure you align yourself with an agency or freelancer that has expertise in the areas you need.

What is your budget?

Frankly, Orlando advertising agencies can be costly. After all, you’re not only paying for their creative; you’re also helping to cover their overhead. If your budget is tight, consider an Orlando freelance copywriter or freelance designer. Most freelancers carry significantly less overhead than ad agencies, and that savings is reflected in their pricing.

What type of advertising agency will mesh with your company’s corporate culture?

Just like companies in your industry, Orlando advertising agencies have personalities. Some are conservative bordering on stodgy; others are young and hip. Some are big and bureaucratic; others are fast-moving and responsive. Choose an Orlando advertising agency or freelance copywriter whose personality will be compatible with the culture of your company.

Is an Orlando advertising agency or Orlando freelance copywriter your only options?

Absolutely not. These days, thanks to e-mail and phone technology, it really doesn’t matter if you work with a local agency or freelancer. Gone are the days of lengthy sit-down meetings. Most meetings occur over the phone, and most work is submitted by e-mail rather than presented in person. You should therefore choose the best people for the job, regardless of where they’re based.

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