Search Engine Marketing

Start with Good Content

posted under Boost Traffic to Your Website with SEO

Are you wondering if search engine marketing could be the right technique for promoting your business and increasing your profits? Let’s start with the basics.

Search engine marketing (SEM) is all about increasing your visibility on search engine results pages. It encompasses paid advertising like pay-per-click ads and contextual ads.

It also includes organic ranking, which does not involve any fees. Organic ranking is obtained through search engine optimization (SEO) techniques, that is, providing quality content that the search engines feel best answers a search query.

More than 60 million people per day start their search for a product or service with a search engine like Google, Yahoo or Bing. You need to be sure that your website is one of the ones presented to the searcher as the answer to their query. The closer to the top of the list, the better. Over 90% of searchers won’t click past the first page of results so you need prominent placement, preferably within the top 10 listings.

Search engine marketing can help you attain a top position for your main keywords, the words or phrases that searchers use when seeking a product or service like yours. The result will be more traffic to your website and ultimately more customers and sales.

Fact-filled Website Copy Is Key to High Ranking

Search engines take into account a wide range of variables when determining how to rank your website. They use complex algorithms that aren’t disclosed to the public but are known to include factors like inbound links, meta-tags, HTML code, etc.

The most important component though, is your website’s content. Building a great website means writing copy people will want to read and will find useful. Your content must be relevant to the searcher’s query. And the more content, the better. You are positioning your website as the authority on your topic.

A good place to start is by determining what information searchers are seeking. Answer these questions:

  • What problems do our prospective customers have?
  • How can our product or service solve them?
  • What different applications does our product or service have?
  • How is our product unique?
  • How is our product better than our competitors’ products?
  • What do prospects need to know before they can make a decision?
  • What objections might they have to making a purchase?

The beauty of a website is that you have unlimited space to craft responses to these questions and more. Persuasive content presented in an interesting and organized way will help you get ranked on the search engines. It will also serve to generate more leads and convert prospects into customers.

If you can’t write copy yourself, hire a professional copywriter. Yes, it’s worth the expense; good content is that important.

Make Your Website Dominate the Search Engines

The online marketplace is extremely competitive. You need to take every possible step to dominate the search engines for your industry.

Search engine marketing begins with creating quality content on your website. The time or money invested in copywriting will help your business attract new leads and customers, build your brand and grow your business.

Your website has potential to become your best sales tool. Maximize its effectiveness by hiring a professional copywriter who understands search engine marketing. Contact Susan Greene today!


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