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BROCHURE
WRITER
Despite all the buzz about marketing on the Internet, brochures
are still important components of most successful marketing programs.
The printed word gives credibility to a company and should work
in tandem with your website and other promotional tools to strengthen
your market position.
As a freelance copywriter, I’ve been creating brochures
for all types of companies for over 15 years. In that time, I’ve
developed the ability to quickly grasp the necessary information
and present a company in its best light.
To write your brochure, I’ll ask you lots of questions.
I’ll dig deep and analyze the facts. I’ll get to
know your audience thoroughly. I’ll avoid unnecessary complexity
and jargon. And I’ll tell an interesting story that will
help you meet your objectives.
There is a science to creating an effective
brochure. It’s
much more than just placing your logo on the cover and a couple
of paragraphs about how great your company is on the inside.
As a professional copywriter, I’ll
make sure that your copy is well-organized and easy-to-understand.
It will be concise
but chock-full of persuasive information targeted specifically
to your audience.
Your cover will include a headline or intriguing positioning
statement. Your main message will be communicated within the
first paragraph and then expanded upon throughout the brochure.
The copy will be easy to read quickly and
scannable, with lots of catchy, but informative subheads. Strong
benefit statements
will be supported by features and “reasons why.” A
compelling call-to-action will help ensure you get results.
I can write the following types of brochures:
- Corporate capabilities
- Product
- Simple Leave-behind
- Data sheet
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- Corporate Image
- Catalog
- Self-mailer
- Online Brochure
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If your well-written brochure brings in even
a few sales (and it will likely bring in many more), then won’t
it have been worth the expense of hiring a professional copywriter?
Contact me today to discuss the copy for your next brochure!
E-mail susan@susangreenecopywriter.com or call (407) 578-5528.
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