The online world has become a crowded and competitive place. The spoils go to the companies that rank highest on Google. Most searchers look at first page results, and the higher on that first page, the better.
High ranking on page 1 for your main keywords generates heaps of free traffic to your website, which translates into leads and sales. A ranking on page 2 or worse means that you’d better have an alternative way of getting people to your website and finding new customers.
Think about your own search habits. How often to do go past page 1 to find what you’re seeking? And if you go past page 1, do you ever go past page 2? Rarely, if ever, right?
If you do any research on SEO, you’ll find many different strategies for how to succeed at SEO and get ranked high. Keyword-rich content, well-written meta-tags, and good-quality inbound links are the most widely accepted and ethical strategies.
A word to the wise: stay away from black-hat techniques that employ sneaky tricks designed to fool Google. Those only work in the short-term if at all and, if you get caught, Google will penalize your site, sending it to virtual Siberia in the search results.
One of the best ways to rank high on Google is to focus on pleasing your website visitors. Quality sites that Google loves do the following:
Remember, Google’s objective is to give searchers the most relevant, current and informative sites in its results. If your site does the best job of meeting those criteria, you’ll be rewarded with good ranking.
Dear Susan Greene:
This is to commend and THANK YOU, for the excellent copywriting that you did for our Funcercise website.
The effective way that you wrote and inserted the major keywords made a huge difference in bringing our site to the top of most search engines, which has greatly increased our sales.
Also your personal involvement and follow-up after the site was done, making sure we were totally satisfied was way beyond our expectations. Your SEO copywriting greatly enhanced our website exposure.
We highly recommend your services to all of our corporate affiliates and friends. We look forward to giving you the copywriting of our other new sites that are in production now. Thank you!
New York City, New York
You can try to save a buck by becoming a do-it-yourself SEO writer or by hiring a cheap inexperienced or foreign writer, but that’s not how you plan for success. A better strategy is to hire a pro who knows SEO.
SEO copywriting is both a talent and a learned skill. If you’d like to work with a pro who’s studied SEO, practiced SEO and stays up to date on the latest SEO trends, I hope you’ll give me, Susan Greene, a call.