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Blogs are one of today’s most popular marketing tools. They give your brand exposure and position your business as an authority in your industry. They’re also a cost-effective method for increasing sales. Consider some of these recent stats:
Blog software, such as WordPress, is designed for the layperson to use. No coding or technical ability needed to publish your posts. If you already have a company website, you may be able to simply add a blog to it. Once it’s launched, get to work on creating amazing content!
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Coming up with ideas for blog posts takes creativity. You’ll want to offer quality content that’s relevant to your chosen niche or your readers will evaporate. Here are 10 ideas for posts to get you started writing:
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When you invest resources into creating a quality blog, you’ll see many benefits. Your blog can help you:
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Having a blog can help your website gain search engine ranking, which then translates into increased web traffic. Individual blog posts allow you to rank on search engines for a wide variety of keywords. And because you’re continually adding content via your blog, search engines will notice that your site is fresh and informative. Need a surefire method to gain more visibility on Google? Blogging could be the solution you’ve been seeking.
Writing blog posts is only step #1. Promoting your content is step #2. and just as important! After all, what good is writing a blog if nobody’s reading it?
Offer a lead magnet, such as a free report, to entice people to subscribe. Talk about your blog in your emails to customers and on your social media accounts.
When you cross-promote your blog posts on different channels, you amplify their impact and drive more traffic, engagement and leads.
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Effective blogs offer interesting and useful information. The copy should sound professional and be presented in a visually attractive design. Write new, substantive blog posts on a regular basis. The best content triggers an emotional response and persuades people to click, comment and share. Keep these tips in mind:
The copy is excellent, Susan. It’s interesting and informative. Thanks for the great work on our Coach’s Corner blog!Dave Mullen Altius Learning Englewood, Colorado
I’m very happy with all the blog posts. When Noah gave me options for copywriters, he said you were definitely his ace. Now I see why!Charley Bowling Neo Moving Seattle, Washington
Quality is important in every aspect of your marketing including your blog. So be sure to uphold the same high standards in creating content that you do for your other promotional tools.
After reading these tips, you may be motivated to write your own blog posts. But if that’s not the best use of your time and skills, consider outsourcing that function to a professional blog copywriter. Contact us for a quote on your project. We’re more affordable than you think!
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Susan Greene, Professional Copywriter