Did you know that many websites, local publications and trade journals will print information about your company for FREE? All you have to do is provide them with well-written, fact-filled information.
Press releases are a powerful and economical tool to get media attention for your company. They can help your firm establish a reputation as a leader in its industry.
They expose your products and services to new prospects and confirm to existing customers that they’re working with a winner. Best of all, they keep your business’s name at the forethought of people’s minds.
As a public relations copywriter, I can write press releases for your company about any of the following subjects:
These topics are just idea starters. But don’t limit your PR efforts to them. Often the most successful press releases are those that are unusual, unexpected or have a creative twist.
You can send your press releases to local newspapers and magazines as well as national publications if your news is truly noteworthy. Don’t forget about trade journals for your industry. They often welcome news items.
You’ll also want to send your press releases to any relevant e-newsletters and blogs. These publications have highly targeted distribution lists that can put your company’s name in front of quality prospects.
Some e-newsletters and blogs will charge you a fee, while others are grateful for the free content. If you’re fortunate to come up with a winning subject at the right time, you could even see your press release go viral. Talk about free advertising!
If you have an established mailing list, you’ll be able to distribute press releases yourself. If not, then you may want to rely on a distribution service. An experienced PR professional can help you determine the best distribution channels for maximum exposure of your press release.
In addition to placement in trade journals and local media, press releases belong on your corporate website. They can provide valuable information to prospects deciding whether to use your company’s services or buy its products.
They’ll help mold a favorite impression of your business. Also, their keyword-rich copy can improve your ranking on search engines, driving more traffic to your website.
If your company is active on Twitter, Facebook, LinkedIn, Instagram, Google+, Pinterest or any other social network, you can cross promote your press releases on those sites.
A PR professional can help you get the most mileage out of every announcement you make. More buzz means more visibility for your brand.
When your press releases are written in an informational way (as opposed to sounding “salesy”), your fan base will enjoy hearing about your latest products or accomplishments. They might even share your news with their own contact network!
Susan, you did a fabulous job on that press release. I love your writing style; it's very effective. It's amazing how you nailed it on the first draft! Well done!
Public relations can be the perfect complement to your paid advertising program. It’s cost effective and easy to get started. And it’s one more way you can get exposure to increase your market share.
Need help writing a press release? A freelance PR writer can take on the task. Contact me, Susan Greene, in my Orlando, Florida office to discuss writing your next press release or planning your public relations campaign.