Most companies see their website as their main lead-generation tool. But brochures still have a place in many marketing programs, whether used as a printed handout or published as a digital brochure able to be emailed.
The right words in a brochure can capture the attention of potential customers and give credibility to your company. It can complement your website and other marketing tools that together help grow your customer base and build your brand.GET GREAT COPY!
Brochures are effective and versatile marketing tools. Use them to:
Ready to create a brochure? We can help. We’ll want to understand your objectives and sales process. We’ll dig deep and get to know your target market by asking questions such as:
Using your answers, we’ll write copy for your brochure that resonates with prospects and persuades them to become your customers.CONTACT US FOR A NO-OBLIGATION QUOTE
Your brochure should reflect the professionalism of your company in both the copy and graphic design. We’ll collaborate with a graphic designer (yours if you have one; ours if you don’t), to create eye-catching literature that makes your selling points in a concise but memorable way.
Equally important is the strategic use of keywords in your web copy, so that it reads naturally, sounds professional and answers your visitor’s questions.
As professional copywriters, we’ll write brochure text that’s easy to understand. It will be concise but bursting with persuasive information that lets the prospect know, “They’re talking to me!”
The cover of your brochure will include a headline or compelling positioning statement. Your main message will be communicated within the first paragraph and then expanded upon throughout the brochure.
The brochure copy will be visually appealing with catchy subheads that make a powerful case for your product. We’ll write benefit statements supported by features and clear explanations.
Your brochure copy will speak to the most common concerns your customers have. We’ll alleviate their worries up front by explaining how your product overcomes those challenges.
All text and no pictures is boring. Even a small tri-fold brochure needs some photos or graphics to look attractive. We’ll incorporate visuals that support the copy and keep the reader engaged.
We leave nothing to chance. We’ll urge the reader to take action by telling them exactly what to do next – visit your website, call to request more information or make a purchase.
Susan, thanks for a spectacular job on this brochure! You have created something special for us. It has been so easy to work together that I look forward to doing another project with you. I’ll be calling you again next week to discuss!Jim Dullanty Altius Learning Englewood, Colorado
When we decided to branch out into some vertical markets, we knew we had to create brochures that had persuasive copy and an eye-catching design. And that’s what you’ve given us, Susan. We’re extremely pleased with the brochures.Howard Greenberg Edco Supply Corporation Bronx, New York
A brochure can be a cost-effective sales tool. It should represent your brand well and tell your story in a way that connects with prospective customers.
Don’t settle for dull brochure copy when the right words and design will deliver your message with gusto. Get fresh brochure copy that sparkles with originality! Contact me, Susan Greene, and our team of brochure writers, to discuss your project.GET A QUOTE!
Need help writing your brochure?
Contact us for a no-obligation quote.
Affordable prices, fast turnarounds.
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Susan Greene, Professional Copywriter