The written word can be mighty persuasive, even when space limits how much you can say. You’ll want to craft your message with care. A packaging copywriter can choose the right words to generate sales at the point of purchase.GET A QUOTE
The true value of well-written packaging copy lies in its ability to:
At the point of purchase, you have a customer who is evaluating your product against competitor products. Which one will they choose? Make sure your packaging copy ticks all of the boxes below.
Once you’ve written your packaging copy to achieve these objectives, you’re ready to go to print and hit the shelves!
The right packaging can serve as a beacon to attract attention. Lying on the shelf next to a heap of competitors, your product needs to command attention. Appealing color combinations, easy-to-read fonts and the shape of your package may catch the eye.
Your packaging needs to exclaim its key benefits and features. Every panel should add to the perceived value of your product. Clarify what makes your product uniquely desirable, so they keep it in hand and head to the checkout.
Experts surmise that shoppers make an average of 70% of their purchasing decisions at the point of sale. That gives you an excellent opportunity to turn browsers into customers. Before you start writing your packaging text, be sure you know the answers to these 4 questions:
You probably won’t be able to fit everything you’d like to say on your package. But you do have plenty of good real estate. The traditional box has six panels. The front panel facing out from the shelf to the consumer gets the most attention. But packages get picked up and turned around. Each panel must be able to stand on its own as well as complement the other sides of the box.
Packaging also has layers. You might have additional room for messaging inside the box. Use that space to reinforce your key benefits or offer instructions for use or storage. You might even consider promoting your website or social media pages where customers can find more information about the product.
I love the packaging text you wrote for our dog pharmaceuticals. Your contribution to our recent product launch was invaluable. Please feel free to use me as a reference for your talent.Yoram Yogev OcuBright, LLC Teaneck, New Jersey
Susan, the instructions on the package are now clear. They’re so much easier to understand now. Thank you very much for helping me with the wording.Mary McCosta McCosta Tea Atlanta, Georgia
Need help writing your packaging copy?
Contact us for a no-obligation quote.
Affordable prices, fast turnarounds.
GET A QUOTE NOW!
Susan Greene, Professional Copywriter