Your business likely uses copy in many ways. If that copy doesn’t make a good impression, it will be cast aside for something more engaging. The quality of the write-up – be it web copy, a brochure or a contract – will reflect on your intelligence and attention to detail.
Don’t take shortcuts when it comes to editing and proofreading. A professional editor can improve your copy, optimizing its effectiveness and correcting any errors.
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If you’ve ever been to a website and noticed misspellings or poorly worded text, you can appreciate how detrimental mistakes can be to a company’s image. Despite the fast pace of online publishing, quality is still important. Mistakes distract from your message and diminish your perceived competence.
Customers read your words and make a judgment about your business. Looking professional is imperative; no one wants to buy from a company that doesn’t care about the details.
Perhaps you have copy that comes from an existing resource and now you want to adapt it to a new purpose. Copy that first appeared in your company brochure, for example, can be rewritten as web content by focusing on keywords and shortening paragraphs. Similarly, copy that appears on your website can be fashioned into a persuasive sales letter.
Do you have a product with multiple applications? With a little creative editing you can target different vertical markets.
Does your copy sound dated? Is it time to bring it current and correct any information that’s changed?
A copy editor can rework your text to include the same key points but apply new wording that is optimally suited to your new medium, target audience and current situation.
If your copy was originally written in another language and then translated into English, it may sound stiff or awkward. You might have similar problems if the copy was written by someone for whom English is a second language.
If you come across to your prospective customers as a foreign company, you risk running into resistance. The right words will make a good impression. They’ll help your customers trust you.
A copy editor with localization skills can adapt your copy linguistically and culturally to fit your chosen market.
READY TO LOCALIZE YOUR COPY?
You need a trusted copy editor who can provide accurate, efficient and dependable support in producing your written materials. A trained professional will offer the following services:
Susan, you are soooooo awesome!! I loved your edits and comments about my sales page. But then, hey, you’re the word master. I added the stuff you suggested. What a difference! I love what you did and REALLY appreciate it. You’re number one in my books. Thanks again for a job well done.Jim Taggart Leadership World Connect Ottawa, Canada
I read through the pages yesterday and see all the changes you made. I am very happy with the result. I think the difficulty with a translation from German to English is the long, convoluted sentences. They sound strange when translated too literally. Thanks for making the copy sound so good!David Bach Xelos Social Workplace Weisbaden, Germany
You worked hard to create a professional image for your business. Don’t let poorly written copy detract from your message. Work with an experienced editor to polish your content and optimize its effectiveness.
Need help editing your copy?
Contact us for a no-obligation quote.
Affordable prices, fast turnarounds.
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Susan Greene, Professional Copywriter