If you’ve written copy for your website, a brochure or an important document, you’ve probably experienced at least a moment of self-doubt before deeming it final. You know the quality of that write-up will reflect on your intelligence and attention to detail. Ask yourself these questions:
If you answered “yes” to any of those questions, then you know the value of perfected work. Don’t take shortcuts when it comes to editing and proofreading. A professional editor will improve your copy, optimizing its effectiveness and correcting any errors.
If you’ve ever been to a website and noticed misspellings or poorly worded text, you can appreciate how detrimental mistakes can be to a company’s image. Despite the fast pace of online publishing, quality is still important. Mistakes distract from your message and detract from your perceived competence.
Prospective customers read your words and make a judgment about your business. Looking professional is imperative; no one wants to buy from a company that doesn’t care about the details.
Perhaps you have copy that comes from an existing source and you want to adapt it to a new purpose. Copy that first appeared in your company brochure, for example, can be rewritten as web content by focusing on keywords and shortening paragraphs. Similarly, copy that appears on your website can be fashioned into a persuasive sales letter.
Perhaps you have a product that has multiple applications. With a little creative editing you can target different vertical markets.
If your copy was If your copy was originally written in another language and then translated into English, it may sound stiff or awkward. You might have similar problems if the copy was written by someone for whom English is a second language.
If you come across to your prospective customers as a foreign company, you risk running into resistance. The right words will make a good impression. They’ll help the prospect to trust you.
A copy editor with localization skills can adapt your copy linguistically and culturally to fit your target market.
You need a copy editor you can trust for accurate, efficient and dependable support in producing your written materials. A trained professional will offer the following services:
Good copywriting is an investment in your company’s future. It helps to build your brand and attract customers.
Holy crap, Susan. You are soooooo awesome!! I loved your edits and comments about my sales page. But then, hey, you're the word master.
I tweaked a few things here and there and added the stuff you suggested. What a difference. I love what you did and REALLY appreciate it. You're number one in my books.
Thanks again for a job well done.
Leadership World Connect
For more information about my copy editing, proofreading, localization and marketing services, contact me, Susan Greene. I’m based in Orlando, Florida but work with clients all over the world. I look forward to providing you with a no-obligation quote on your project.