PRODUCT DESCRIPTION COPYWRITER

Attract Buyers with Dazzling e-Commerce Product Copy

sales letter copywriter

EEFFECTIVE PRODUCT DESCRIPTIONS

Turn Browsers into Buyers

Whether you’re selling housewares, tools or jewelry via e-commerce, you’re likely competing with hundreds, possibly thousands, of competitors selling similar products. When you’re the consumer, that’s an ideal situation. You can easily find what you need and shop for the lowest price.

But when you’re the seller, you need to make sure the customer finds you in their search and then makes a purchase. A well-written product description can help you achieve both objectives.

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A PRODUCT DESCRIPTION COPYWRITER CAN HELP YOUR BUSINESS

Attract and Keep New Customers

Quality product content is important to sales growth. A product copywriter, someone skilled in writing e-commerce web copy and catalog descriptions, can help you generate sales with creative descriptions that:

  • Feature thought-provoking language
  • Weave in important keywords for SEO
  • Grab attention and keep it
  • Provide facts, not fluff
  • Formulate a picture in the reader’s mind
  • Overcome common objections
  • Create a sense of urgency
  • Motivate the reader to take action
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Invest in Well-Written Product Descriptions

When you look at sales statistics, it’s easy to see the important role product descriptions play in a successful e-commerce business. Consider these statistics:

  • 20% of purchase failures are likely the result of missing or vague product information.
  • 87% of consumers say product copy is extremely important when deciding what to buy.
  • Consumers purchasing clothing and online groceries ranked product descriptions as the second most influential factor in their decision to buy — just after price.
  • 50% of shoppers have returned an item they bought online because it didn’t match the product description.

The numbers tell the story; product descriptions are extremely important. The time and resources you put into creating accurate, detailed product copy will come back to you many times over in the form of increased sales.

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QUALITY PRODUCT DESCRIPTIONS

Spark Interest and Motivate Purchases

The best product descriptions speak directly to your target prospects and explain why they should care. If your current descriptions aren’t working for you, it may be time to upgrade them. Check them against this list of proven e-commerce sales tactics:

  • Detailed features – The more you tell, the more you sell
  • Short paragraphs – Easy to read
  • Bullet points – Attract the eye with white space
  • Bold text – Makes headlines and subheads stand out
  • Tables – Organize specs for fast consumption
  • Photos – Complement what you’ve said in the copy
  • SEO – Optimize your descriptions for search engines

FEATURES VS. BENEFITS

Key Elements for Your Product Descriptions

Features are characteristics that your product or service has.  For catalog and e- commerce listings, give specifics, not fluff.  Size, shape and color would all be features, for example.

Benefits speak to the value of your product. They explain how the product will make the buyer’s life better or solve a problem. Features are important, but benefits hook the customer and are the real reasons people buy.

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What Our Clients Are Saying

Read What Happy Clients Say About Our Copywriting

Susan, you are AWESOME! This is some of the best copy I’ve ever read for a product. Thank you!
Mark Reff One Touch Art Phoenix, Arizona
I’m so impressed with the product descriptions you wrote for my fashion designs. They’re perfect!
Ingrid D. Candamil Dayan Candamil Designs Bogota, Colombia
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6 TIPS FOR WRITING PRODUCT DESCRIPTIONS THAT SELL

A Winning Combination – Persuasive Descriptions and Detailed Photos

Because e-commerce customers can’t physically touch and feel your products, they rely on your words. Here’s how to write winning product descriptions to complement your product photos.

  • Craft a powerful, benefit-oriented headline.
  • Use attention-getting words like "Finally!".
  • State features, emphasize benefits.
  • Explain how your product solves a problem.
  • Incorporate social proof like testimonials.
  • Apply SEO best practices for ranking.

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Let’s Get Started on Your Product Descriptions!

After reading these tips, you may be motivated to write your own product descriptions. But if that’s not the best use of your time, consider working with a professional product copywriter. Contact us for a quote. We’re more affordable than you think!

Don’t settle for descriptions that don’t convey the enthusiasm you feel for your products. Communicate with passion. Get energized copy that will have your prospects reaching for their wallet.

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Need help writing your product descriptions?

Contact us for a no-obligation quote.

Affordable prices, fast turnarounds.

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Susan Greene, Professional Copywriter

Susan Greene, Professional Copywriter


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