When done right, the written word is a highly persuasive tool. Marketing letters, also known as sales letters, can help generate new business leads, introduce your company’s products or services, drive traffic to your website and help convert prospects into customers.
The best sales letters follow a proven formula. They contain specific elements presented in a strategic order. Most importantly, they answer the question in every reader’s mind, “What’s in it for me?”
…it’s time to try a new approach. A copywriter can create a sales letter that captures readers’ attention, excites them about your offer and motivates them to respond. Consider these six questions when evaluating your sales letter:
Professional copywriters know that choosing the right words is only half the battle when creating an effective sales letter. You also have to present those words so that they catch the eye.
Keep paragraphs short, no more than six lines, because small chunks of text are less daunting to readers, especially if they’re reading your sale letter on a monitor. Some other copywriting techniques to make your sales letter more visually attractive are:
While crafting the ideal sales letter can be challenging, it’s well worth the effort. Once perfected, the copy can likely be modified to fit a variety of applications. You can use selected paragraphs and phrasing on your website, in your ads and in other promotional materials. If you hire a professional copywriter, the price of the sales letter can thus be leveraged over several marketing projects.
Remember too, sales letters can be sent via e-mail or regular mail. Both have their benefits and their place in a comprehensive marketing program. When you have a qualified list, sales letters can be effective no matter the delivery method.
Here’s another marketing idea for you to consider. In addition to e-mail or regular mail, post a sales letter online where visitors to your website will see it.
Your online sales letter can be just a few paragraphs or a lengthy page that requires you to keep scrolling. Contrary to what you might think, marketing research reveals that long copy, when well crafted, outsells short. The trick is include a wealth of persuasive information without overwhelming the reader.
You’ll want to incorporate the following 10 elements in your online sales letter:
Thank you for the sales letter promoting our garment import-export business. It is excellent. Also, thank you for the many great ideas for our mailings. We appreciate all the useful advice. You have been a great help.
Global Market Traders
After reading this summary of tips, you may be excited to take a stab at writing your own sales letter. But if you’d prefer to hire a pro, someone who knows how to get results with good copy, I hope you’ll consider contacting me, Susan Greene, a freelance sales letter writer.
I’m based in Orlando, Florida but work with clients across the U.S. and the world in a wide variety of fields. I compose marketing letters that will give you a solid ROI.
Don’t settle for sales letter copy that doesn’t convey the enthusiasm you feel for your product or service. The right words generate sales. Communicate with gusto. Get energized content that will have your prospects reaching for their wallet!