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The written word is a powerful tool. A carefully crafted sales letter can open doors and create opportunities.
Done right, it contains specific elements presented in a strategic order to lead a prospect to take action. Most importantly, it must answer the question in every reader’s mind, “What’s in it for me?”
The true value of a well-written sales letter lies in its ability to:
A copywriter can create a sales letter that captures readers’ attention, excites them about your offer and motivates them to respond.
Does your current sales letter tick all of the boxes below?
Once you can answer “yes” to those questions, then you’ll know you have an effective sales letter that’s ready for sending. Keep reading for more sales letter tips.
Looking to target a new audience? Want to increase market share in an existing sector? A skilled copywriter can craft a sales letter that speaks directly to your prospect and their unique pain points. The copy can position your product as the ideal solution to their problem. Make your next email campaign the start of a long, profitable relationship with an entirely new group of customers!LET’S DISCUSS YOUR SALES LETTER
Professional copywriters know that choosing the right words is only half the battle when creating an effective sales letter. You also have to present those words in a way that attracts the eye.
Keep paragraphs short, no more than six lines, for easy reading. Some other copywriting techniques to make your sales letter more visually attractive are:
You can also consider using color, different fonts, bold type and italics to help draw attention to specific words or phrases. Employing a variety of visual styles will help keep the reader engaged. Just don’t go overboard. You don’t your sales letter to look like a ransom note!
READY TO GET STARTED?LET’S DO THIS!
Once you’ve perfected your sales letter, the copy can be modified to fit a variety of applications. Use select paragraphs and phrasing on your website, in your ads and in other promotional materials. If you hire a professional copywriter, the price of the sales letter can be leveraged across several marketing projects to make it extremely budget-friendly.REQUEST A QUOTE ON YOUR SALES LETTER
Sales letters are versatile marketing tools. In addition to sending your letter to prospects, you can also post your sales letter online. To maximize its impact, incorporate the following 10 written elements in your online sales letter:
A massive thanks for your help and support with this email campaign. It’s been a pleasure working with you, and I’ve recommended your services to the rest of my team. You can expect many more projects from us!Jayde Phillips BSI Group London, England
Susan, we had good success with the sales letter you wrote promoting our salt products to aquariums. It helped us get many new accounts. So now we’d like you to write a sales letter promoting our salt products to salmon farms.Peter Holk Hoss Aps / Simply Salt Drejergangen, Denmark
Choose the sales letter format that works best for your objectives or create multiple versions to round out your marketing mix.
A traditional 3 to 6 paragraph letter is an ideal way to introduce your company, describe a new product, make a special offer, and guide the prospect to the next step in your sales process.
The more complicated or expensive the product, the more you need to explain, show, educate and convince. When used correctly, a long-form sales page can significantly impact conversions.
The same principles you use in copywriting a traditional letter work in a video sales letter. Capture a prospect’s attention, address their pain points, neutralize objections and persuade them to take action.
After reading these tips, you may be motivated to write your own sales letter. But if that’s not the best use of your time, consider working with a professional sales letter copywriter. Contact us for a quote. We’re more affordable than you think!
Don’t settle for sales letter copy that doesn’t convey the genuine enthusiasm you feel for your product or service. Communicate with passion. Get energized content that will have your prospects reaching for their wallet!
Need help writing your sales letter?
Contact us for a no-obligation quote.
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Susan Greene, Professional Copywriter