The written word can be extremely persuasive, especially when married with attractive product photos. Whether you need product descriptions for furniture, sporting goods or knick-knacks, a catalog or e-commerce copywriter can choose the right words to present your merchandise and get buyers reaching for their wallet.GET A QUOTE ON PRODUCT COPY
When writing product descriptions, find a balance between the nuts-and-bolts data and colorful, descriptive language. Good e-commerce copy does more than present facts and specifications; it shows the buyer how the product solves their problem and makes their life better.
Put your catalog copy to the test. Answer these questions:
If space isn’t a consideration, use your catalog to tell your product’s story – how it works, how it was made, who invented it, and who uses it. A well-written, detailed explanation can add to the perceived value.
Find your brand’s voice. Who is your target audience? What’s important to them? Are they counting every penny or might exclusivity make your products sound more enticing?
Use precise language that creates a picture in the buyer’s mind. Be conversational. Make it easy and enjoyable to read your product descriptions.LET’S DISCUSS YOUR CATALOG COPY
Once you’ve included all the relevant facts and details regarding your product, it’s time to edit your work. Follow these tips:
Final polishing involves proofreading. Check for errors in spelling, punctuation, grammar, capitalization, and abbreviation. All good? Hit “post.”
Susan, You are AWESOME! This is some of the best copy I’ve ever read for a product. Thank you!Mark Reff One Touch Art Phoenix, Arizona
Awesome! I love it! The copy for my dog carrier products is perfect. No revisions from me. Sending payment now.Janet Chappell Waggly Carriers Taos, New Mexico
Need help writing your catalog and product copy?
Contact us for a no-obligation quote.
Affordable prices, fast turnarounds.
GET A QUOTE NOW!
Susan Greene, Professional Copywriter