NEWSLETTER COPYWRITER

Stay Top-of-Mind with Your Customers

sales letter copywriter

SHARE VALUABLE INFORMATION

Connect with Your Customers

Company newsletters are a valuable marketing tool for building loyalty with customers. It’s a platform that enhances your relationship and increases your expert status in your chosen industry. Most newsletters these days are sent via e-mail, which also makes them super- economical. Use them to:

  • Maintain contact with your prospects and customers
  • Build trust and recognition for your brand
  • Promote sales of new products, services or special offers
  • Position your company as the authority on a certain subject

QUALITY CONTENT IS KEY

Well-Written Newsletter Copy Makes an Impact

A newsletter can give your customers a better understanding of your brand and products. Fill it with information that’s educational, relevant and timely. Don’t be afraid to show some personality or inject a little humor. But keep it concise. Attention spans are short.

Exclusive information not available elsewhere makes customers feel privileged to be part of your tribe. Use clever headlines and subheads. Limit each paragraph to one main idea. And don’t forget a call-to-action encouraging readers to take the next step, whether it’s to click, buy or subscribe.

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MAKE YOUR NEWSLETTER PRETTY

Use an Eye-Catching Design and Visuals

Why be boring when you can send a newsletter that looks sleek and exciting? Make your company stand out with fresh, bold design. Supplement your text with photos, graphics and video. The look of your newsletter should match your company’s website and personality. Consistency helps build the brand.

LET’S DISCUSS YOUR NEWSLETTER

YOUR CUSTOMERS WANT TO HEAR FROM YOU

Newsletters Are a Cost-Effective Way to Boost Business

A newsletter helps you build a relationship with your customers. It’s an easy and economical way to strengthen your connection, which can lead to sales. What kind of information is appropriate? Anything relevant to your business that will be of interest or value to your subscribers, such as:

  • Industry trends
  • Helpful tips and tricks
  • Behind-the-scene stories
  • Customer success stories
  • Upcoming sales
  • Coupons or discount codes
  • Plans for your company
  • New products or services
  • Helpful links
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GROW YOUR SUBSCRIBER BASE

Cross-Promote Your Newsletter, Website and Social Media

  • Include a sign-up on your website. Encourage visitors to subscribe to your newsletter so you can stay in touch after they leave your site.
  • Archive old newsletters on your website. Visitors may want to check them out and then subscribe.
  • Encourage sharing. Suggest that subscribers forward your newsletter to friends they think might like it.
  • Promote your newsletter on social media. Add links on your Instagram, LinkedIn, Facebook, etc. Then supporters can connect with you across multiple platforms and channels.
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What Our Clients Are Saying

Read What Happy Clients Say About Our Copywriting

Susan, I love what you’ve put together! The 18 e-mail newsletters are exactly what I was hoping for. They read beautifully. Thank you.
Wayne Turay Mr. Health Insurance of Illinois Chicago, Illinois
Thank you for your help in creating my marketing newsletters. You did an outstanding job. I’m already getting a great response to the one we just sent out.
Bill Daknis The Pastor’s Tax Man Wellington, Colorado
READ MORE TESTIMONIALS

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Let’s Get Started on Your Newsletter!

After reading these tips, you may be motivated to write your own newsletter. But if that’s not the best use of your time and skills, consider working with a professional newsletter copywriter. Contact us for a quote on your project. We’re more affordable than you think!

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Need help writing your newsletter?

Contact us for a no-obligation quote.

Affordable prices, fast turnarounds.

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Susan Greene, Professional Copywriter

Susan Greene, Professional Copywriter


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