Dr. Phillips Psychiatric Group

Orlando, Florida

With offices in Orlando and Kissimmee, Florida, the Dr. Phillips Psychiatric Group provided mental health services to children and adults.  Its staff consisted of psychiatrists, licensed mental health counselors and licensed clinical social workers.

Dr. Phillips Psychiatric Group Logo

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Challenge

As a new practice opening its doors, the Dr. Phillips Psychiatric Group needed brochures it could give to prospective clients, referring doctors and insurance companies to begin building its patient base.

The owners of the practice wanted the brochure to present a positive approach to dealing with mental health issues like depression, anxiety and bipolar disorder.  They turned to Susan Greene, brochure writer, to help develop a theme that would be used in all their marketing materials.

Solution

After speaking with the professionals at Dr. Phillips Psychiatric Group, Susan created a brochure based on the concept of “a new beginning.”  In the copy, Susan elaborated on the theme, “Every day is an opportunity to create a new beginning filled with happiness.”  The client loved the concept and even incorporated “a new beginning” into the practice’s logo.

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Result

The practice quickly gained patients and successfully established itself in the Greater Orlando area.  After two years, however, the firm was acquired by a larger regional mental health practice and no longer operates under the name Dr. Phillips Psychiatric Group.

Here's what the client said about the copy:

We needed marketing materials that would get the word out fast…

When we opened our practice, we needed marketing materials that would get the word out fast and also convey our unique approach to working with patients. Susan wrote letters of introduction, brochures and public relations materials that helped attract patients almost immediately.

Barbara Bass
Administrator
Dr. Phillips Psychiatric Group
Orlando, Florida

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