Did you know that many websites, local publications and trade journals will print information about your company for FREE? All you have to do is provide them with well-written, fact-filled information.
Press releases are a powerful and economical tool to get media attention for your company. They can help your firm establish a reputation as a leader in its industry. And they can keep your company’s name at the forethought of your prospect’s mind.
As a public relations copywriter, I can write press releases for your company about any of the following subjects:
• New products
• New applications
• New programs
• New services
• New employees
• Awards won
• Special events planned
• Participation in charitable events
Learn more about how to write press releases here.
You can send your press releases to local newspapers and magazines as well as national publications if your news is truly noteworthy. Don’t forget about trade journals for your industry. They often welcome news items.
You’ll also want to send your press releases to any relevant e-newsletters and blogs. These publications have highly targeted distribution lists that can put your company’s name in front of quality prospects. Some e-newsletters and blogs will charge you a fee, while others are just grateful for the free content.
If you have an established mailing list, you’ll be able to distribute press releases yourself. If not, then you may want to rely on a PR distribution service, which can easily be found online.
In addition to placement in trade journals and local media, press releases belong on your corporate website. They can provide valuable information to prospects deciding whether to use your company’s services or buy its products. Also, their keyword-rich copy can help enhance your ranking on search engines.
Public relations can be the perfect complement to your paid advertising program. It’s cost effective and easy to get started.
Need help writing a press release? A freelance PR writer can take on the task. Contact me, Susan Greene, in my Orlando, Florida office to discuss writing your next press release or planning your public relations campaign. E-mail FloridaCopywriter@gmail.com or call (407) 578-5528.