What’s a page dedicated to web design doing on a copywriter’s website? While my primary service is copywriting, that doesn’t mean I view web design as irrelevant. Quite the contrary.
Quality copy goes hand-in-hand with beautiful design. Ideally, the two complement each other and work in unison to present the image desired.
Professional web designers create websites that are both beautiful and usable. They give visitors a positive experience that keeps them from hitting the back button before they’ve found the information they seek or completed the desired action.
The home page should invite people inside a website to learn more. Simplicity is best. You don’t want to overwhelm the visitor with text or conflicting choices. Present just a few things at a time asthey become relevant.
Ideally, you want to create experiences that feel familiar to visitors so they can explore your website with no learning curve.
While many of today’s platforms offer do-it-yourself web design, you’re probably best to hire a professional web designer if your budget allows. As in any discipline, a pro will have the education, experience and tools to create something that is superior to what you as a layperson could design on your own.
The best designers have a strong grasp on important concepts like color, typography, spacial relationships and user experience. They should also have an understanding of marketing so their designs target prospective users and are effective in converting visitors into customers.
Finally, if you’re considering doing your own website design, ask yourself if that’s the best use of your time. Are there other areas demanding your attention? A pro can get your website up and running while you focus on other important aspects of your business.
As with most service providers, asking for recommendations from business associates or other professionals you trust is a good place to start. When you get a referral, check out examples of the web designer’s work to be sure you like his or her style. Read client reviews. Ask for references if you want further confirmation of the web designer’s skills.
Look for someone with whom you feel comfortable working. A website is a dynamic marketing tool. You’ll likely want to add to it or change it as your business grows. If you have confidence in your web designer, you’ll have a partner to whom you can turn for ideas to build your brand.
While the terms are often used interchangeably, web design is a different discipline than web development. A web designer uses graphic design software to create a visually appealing layout for the pages of a website. The colors, graphics and imagery combined with the copy must reflect the brand and accomplish whatever is the stated goal of the website.
In the 20-plus years I’ve been a professional copywriter, I’ve worked with dozens of web designers. Some were great; others not so much.
I would be glad to give you a referral to a web designer who will meet your needs. You’ll just need to tell me a bit about your project.
The designers who get my referrals are talented professionals who not only produce quality work but also ensure the entire design process is a pleasant experience for their clients.