WEB DESIGNER

Quality Copy Deserves Great Design

copywriter

CUSTOM WEB DESIGN

Your Website Sets the Tone for Your Company’s Image

Why dedicate a page to web design on a copywriter’s website? Although our primary service is copywriting, we recognize the value of web design. Quality copy goes hand-in-hand with beautiful design. The two mediums work in harmony to present the desired image for your business.

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THE BEST WEB DESIGN

Creates Trust in Your Business

Your website creates an impression about your company’s professionalism and credibility. If the design isn’t polished, your visitors won’t trust you with their business. The copy must look as good as it sounds and should have these characteristics:

  • Be easy to navigate
  • Project an image of professionalism
  • Clearly convey what the site is about
  • Answer any questions in the visitor’s mind
  • Create recognition for your brand
  • Be optimized for search engines (SEO)
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PRIORITIZE THE USER EXPERIENCE

Branding, Design, Usability and Function

Professional web designers create websites that are both beautiful and usable. They give visitors a positive experience, provide the information they seek, and help them complete a desired action.

The home page of a website should tempt visitors to go deeper to learn more. Simplicity is best. You don’t want to overwhelm the visitor with text or conflicting choices. Ideally, you want to create experiences that feel familiar to visitors so they can explore your website with no learning curve.

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ELEMENTS OF GOOD WEB DESIGN

Fundamental Web Design Principles

  • Draw attention to the most important areas
  • Use graphics and photos to support the copy
  • Choose an easy-to-read color and font
  • Employ headlines and subheads to keep visitors reading
  • Make the copy easy to digest by using short paragraphs
  • Break up big chunks of text with bullets and white space
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DIY WEB DESIGN

Build Your Own Site or Hire a Pro?

While many of today’s platforms offer do-it-yourself web design, you’re probably best to hire a professional web designer if your budget allows. As in any discipline, a pro will have the education, experience and tools to create something that is superior to what you as a layperson could design on your own.

The best designers have a strong grasp on important concepts like color, typography, spacial relationships, functionality and user experience. They also have an understanding of marketing so their designs target prospective users and are effective in converting visitors into customers.

Finally, if you’re considering doing your own website design, ask yourself if that’s the best use of your time. Are there other responsibilities demanding your attention? A pro can get your website up and running while you focus on other important aspects of your business.

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HOW TO CHOOSE A WEB DESIGNER

What to Look For

As with most service providers, asking for recommendations from other professionals you trust is a good place to start. When you get a referral, check out examples of the web designer’s work to be sure you like his or her style. Read client reviews or ask for references if you want further confirmation of the web designer’s skills.

Choose someone who shares your values for quality and attention to detail. Otherwise, you’ll find the web design process frustrating. A website is a dynamic marketing tool that should be updated as your business grows. If you have confidence in your web designer, you’ll have a partner to whom you can turn for creative ideas and technical expertise.

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BUILDING A WEBSITE FROM SCRATCH

Web Designers vs. Web Developers

While the terms are often used interchangeably, web design is a different discipline than web development. A web designer uses graphic design software to create a visually appealing layout for the pages of a website. The colors, graphics and imagery combined with the copy must reflect the brand and accomplish the stated goals of the website.

A web developer brings the web designer’s vision to life, using code to build the website’s backbone and make it functional. Essentially, the developer executes the plan laid out by the web designer. Ultimately, the two professionals are working toward the same goal – a website that looks great, functions properly and is technically sound.

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What Our Clients Are Saying

Read What Happy Clients Say About Our Copywriting

Everything looks absolutely amazing! Brilliant work! The new Home, About Us and Auto- shipping web pages are awesome! I could not be more impressed. Very, very nice!
Joseph Avery PetGlad LLC San Diego, California
Susan, I love the website you wrote and designed for my new company! It’s so much better than what I’d been picturing in my head. It definitely exceeds my expectations. Great job!
Michael Johnson Best Choice Movers Apopka, Florida
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WHAT COMES FIRST?

Web Copy or Web Design?

Most copywriters and web designers will tell you they’ve worked on projects both ways – starting with the copy or starting with the design. The creative professional can adapt to the situation. If you’re having trouble deciding, ask the web designer or copywriter you’ve chosen for their preference in working on projects and factor their input into the equation. The good news is you can’t make a wrong decision.

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Let’s Get Started on Your Website!

We’ve worked with countless web designers and developers. Let us offer you a recommendation to a quality web designer who will meet your needs and exceed your expectations. The people who get our referrals are talented professionals who not only produce quality work but also ensure the entire design process is a pleasant experience for their clients.

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Need help designing your website?

Contact us for a no-obligation quote.

Affordable prices, fast turnarounds.

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Susan Greene, Professional Copywriter

Susan Greene, Professional Copywriter


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