How many times a week do you get asked, “What’s your website address?” It used to be that a Yellow Pages ad, a business card and a brochure were all you ever needed to market your business. That’s certainly not the case today as consumers change the way they access information about products and services.
A quality website is an integral part of establishing business legitimacy and attracting new customers. It’s open 24/7 to tell the world what you have to offer.
If you don’t have a website, or if the website you have isn’t producing results, then it may be time to invest in professional website copywriting.
Build it and they will come seems to be the unspoken slogan of web site design firms and ad agencies. Unfortunately, “cool” designs with “killer” features won’t generate traffic for you on their own.
The key to a successful website lies in knowing how to drive traffic to that site. To put it another way, unless you – or someone – markets your site, you’ll have no visitors – so what’s the point? Getting found on the web is the first thing savvy website copywriters and Internet marketers think when building a web site.
Here’s what works: Search Engine Optimization (SEO). SEO involves using the right title tags and meta descriptions for EVERY PAGE of your website, not just your home page. A website copywriter knows how to carefully craft the tags and descriptions so that they meet Google’s guidelines for character counts and optimum keyword placement.
As important as the right meta-tags is the strategic use of keywords within the copy of your website. Stuffing keywords to gain search engine ranking can get your site penalized. Even worse, it will turn off visitors.
Your copywriting must read naturally to be effective. And, since it’s a reflection of your company, your copy must sound professional.
In today’s highly competitive business environment, SEO done correctly is not a luxury; it’s a necessity for your online success. A skilled website copywriter with SEO expertise will help you get it right.
If you’re successful at driving traffic to your website, you’ve won half the battle. The rest of the job is up to your website’s content. Your words need to quickly convey your message.
They’re your first opportunity to make a lasting, positive impression. A website copywriter can explain what your company is all about in a way that is engaging.
Ideally, you want your visitors to instantly feel a connection, to know you understand their needs. That’s why a website copywriter doesn’t choose words only for the search engine spiders; she writes for people, too.
Don’t deprive your potential customers of the opportunity to get to know you and your business. An experienced writer can compose quality copy that answers their questions and positions your company as the best solution to their problem.
Remember, visitors who leave your site without having made some form of contact are lost to you forever. Whatever purchase they may be contemplating will likely go elsewhere. Do you really want to take that chance? A professional web writer will use proven techniques to guide visitors toward your objective.
These days, marketing begins with a professional website. You can’t afford to cut corners when it comes to your online presence. Your web content is your storefront and your brand. It’s how you differentiate your business from your competition. It’s how prospects get to know you and decide whether you’re the solution they’re seeking.
Think of hiring a website copywriter as an investment in your company’s future. If the quality of your website content brings you sales, your ROI will be swift and significant. Now doesn’t that sound good?
Love the website copy you wrote for iOneMicro. I already sent it to my website guy. No revisions needed. Thank you.
A very happy client,
After reading this summary of how to craft effective web copy, you may be excited to get started writing. I hope I’ve given you some useful tips.
However, if writing isn’t the best use of your time, or if you’d prefer to hire an experienced professional who knows how to get results with compelling copy, I hope you’ll contact me, Susan Greene, website copywriter. I look forward to getting to know you and your business. Together we’ll craft winning copy for your website.