Website Copywriters Can Give You an Impressive Internet Presence

How many times a week do you get asked, “What’s your website address?” It used to be that a Yellow Pages ad, a business card and a brochure were all you ever needed to market your business. That’s certainly not the case today as consumers change the way they access information about products and services.

A professional website is an integral part of establishing business legitimacy and attracting new customers. If you don’t have a website, or if the website you have isn’t producing results, I can help.

As a freelance copywriter located in Orlando, Florida, I specialize in writing websites that:

• Give your business an impressive Internet presence
• Get you prominent placement on search engines
• Bring in new business leads
• Educate your customers
• Help you sell your products or services

Drive Traffic to Your Website

"Build it and they will come," seems to be the unspoken slogan of web site design firms and Orlando ad agencies. Unfortunately, "cool" designs with "killer" features won’t generate traffic for you on their own.

The key to a successful website lies in knowing how to drive traffic to that site. To put it another way, unless you - or someone - markets your site, you'll have no visitors - so what's the point? Getting found on the web is the first thing savvy website copywriters and Internet marketers think when building a web site.

Web Writers Know…Search Engine Optimization
Is a Necessity

Here's what works: search engine optimization (SEO). SEO involves using the right title tags, meta tag descriptions and meta tag keywords for EVERY PAGE of your web site, not just your home page. Even more important, is the skillful use of keywords within the copy.

Search engines ignore flashy graphics and creative designs. They need text to determine what your site is all about and index it correctly. Prospects, too, need copy to determine if your product or service meets their need.

As a skilled website writer, I can generate keyword-rich copy as well as title tags and meta tags that get you placement on search engines and then help convert visitors to your website into customers. That’s something most Orlando ad agencies and Orlando website designers can’t do for you!

Contact Susan Greene, Orlando Freelance Copywriter

For more information about writing websites and search engine optimization, visit the Articles page of this website. Or contact me today at my Orlando, Florida office to discuss copywriting your website content and search engine optimization. E-mail susan@susangreenecopywriter.com or call (407) 578-5528.