How many times a week do you get asked, “What’s your website address?” It used to be that a Yellow Pages ad, a business card and a brochure were all you ever needed to market your business. That’s certainly not the case today as consumers change the way they access information about products and services.
A quality website is an integral part of establishing business legitimacy and attracting new customers. If you don’t have a website, or if the website you have isn’t producing results, then it may be time to invest in professional website copywriting.
“Build it and they will come,” seems to be the unspoken slogan of web site design firms and ad agencies. Unfortunately, “cool” designs with “killer” features won’t generate traffic for you on their own.
The key to a successful website lies in knowing how to drive traffic to that site. To put it another way, unless you – or someone – markets your site, you’ll have no visitors – so what’s the point? Getting found on the web is the first thing savvy website copywriters and Internet marketers think when building a web site.
Here’s what works: search engine optimization (SEO). SEO involves using the right title tags and meta descriptions for EVERY PAGE of your website, not just your home page.
As important as the right meta-tags is skillful use of keywords within the copy of your website. Stuffing keywords to gain search engine ranking can get your site penalized. Even worse, it will turn off visitors. Your copy must read naturally to be effective.
In today’s highly competitive business environment, SEO is not a luxury; it’s a necessity for your online success. A professional website copywriter with SEO expertise will help you get it right.
If you’re successful at driving traffic to your website, you’ve won half the battle. The rest of the job is up to your website’s content. Your words need to quickly and effectively convey your message.
Ideally, you want your visitors to instantly feel a connection, to know they’ve found a company that understands their needs and can satisfy them. That’s why a website copywriter doesn’t choose words only for the search engine spiders; she writes for people, too.
Remember, visitors who leave your site without having made some form of contact are lost to you forever. Whatever purchase they may be contemplating will likely go to someone else. Do you really want to take that chance?
These days, marketing begins with a professional website. You can’t afford to cut corners when it comes to your online presence.
Instead, think of hiring a website copywriter as an investment in your company’s future. If the quality of your website content brings you customers and sales, your ROI will be swift and significant. Now doesn’t that sound good!
Love the website copy you wrote for iOneMicro. I already sent it to my website guy. No revisions needed. Thank you.
A very happy client,
After reading this summary of how to craft effective web copy, you may be excited to get started writing. However, if you’d prefer to hire a professional copywriter who knows how to get results with compelling copy, I hope you’ll contact me, Susan Greene, website copywriter.