Interbrex

Challenge

Interbrex is a team of seasoned professionals who possess in-depth consumer goods knowledge and strategic insights. Acting as elite-level consultants, they help manufacturing businesses scale faster and smarter.

To promote their brand expansion capabilities, they needed a website that included in-depth profiles of the four principals. One of the challenges was that Interbrex was a global company, and English was not the first language for those four principals. They knew they needed help developing the content for their website.

Solution 

The firm hired Susan Greene to interview each of the principals and develop web copy that would promote the company’s international services and unique capabilities.

Susan studied the company’s business plan as well as spoke with each of the owners to understand what they were able to offer to their clients. 

Result

Susan wrote copy that positioned Interbrex to attract mid-sized manufacturing businesses that had potential to explode in growth.

The firm used its website to showcase its services, build its image as an international consulting firm and give prospects confidence to hire them.

Here's what the client said about the copy: