Strive Recovery

Challenge

Although the healthcare organization behind Strive Recovery had a 20-year history of success, expanding into a new state meant starting over in a sense. Strive Recovery’s new facility would be its first in Indiana. To introduce its name and services, the organization hired Susan Greene to write the copy for its new website.

Solution

Susan Greene interviewed key people in charge of the new facility to understand its treatment solutions for drug and alcohol addiction as well as co-occurring mental health issues. Susan wrote copy that explained how Strive offers personalized, compassionate treatment in a safe, homelike setting. 

Result

Because the website was one of the first marketing pieces created for Strive Recovery, it set the tone for the facility’s positioning in the market and gave prospective clients an understanding of its talented staff and their capabilities.