Lax Recruit Guide

Challenge

Katie Murphy is a former Division 1 lacrosse player and a women’s lacrosse coach for Marian University and the Austrian National Team. She co-authored a book, “Committed: The Ultimate Guide to Getting Recruited for Women’s College Lacrosse,” about the complex college recruiting system.

It provides insights to the thousands of high school girls who dream of playing competitive lacrosse in college but don’t know how to attract college offers and scholarships. Katie needed help promoting the book as well as her private coaching services. 

Solution

Susan Greene wrote the copy for a comprehensive website that described the book and Katie’s coaching services. She also included details about Katie’s background for credibility. 

Results

The website has been extremely effective in selling the book on Amazon and also attracting opportunities for Katie to provide individualized coaching services and do guest speaking engagements.