A Social Media Copywriter Can Optimize Your Online Presence
Over the course of the past decade, social media has arisen to where it now sits firmly by itself on a pinnacle. It’s become a critical component in the digital marketing landscape that can propel your business to new heights.
In fact, if you haven’t yet joined the ranks of marketers who are tapping into the endless opportunities that can be found there, you’re missing out. But haphazard posting and random comments aren’t the best approach.
A well thought out and properly executed marketing plan by a social media copywriter, is the best way to maximize your visibility on platforms like LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube.
A social media campaign can enable you to reach potentially millions of prospective customers around the world, people whose path you’d otherwise never cross.
You may be telling yourself that you’re a small operation content with catering to local customers in and around your neighborhood.
That’s absolutely fine but you still should take advantage of a free social media platform named “Google My Business”. Done right, it can give you a decisive edge over competitors and attract new business. This powerful tool allows you to shine a spotlight on your company and drive customer engagement.
With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. And once again, Google offers it to businesses at no charge.
Need help getting set up? A social media copywriter can assist with creating your Google My Business profile. He or she can also help you post photos and special offers to your profile to highlight what makes your business unique, and give customers reasons to choose you every time.
Once you have your Google My Business profile set up, it’s time to turn your attention to some of the other social media available. Consider the following 8 social media benefits to understand why in today’s commercial environment, you need to develop a social media platform for your business.
1. You can engage with customers on an ongoing basis
Social media is a spectacular way for you to engage (connect) with and interact with your customers and prospects. In practical terms, the more times you make the effort to correspond with your audience, the greater your opportunities will be to convert and sell your products and services to them.
2. Higher levels of customer approval & fulfillment
Social media lets you create a unique voice on behalf of you and your business which, strategically speaking, you need to do in order to boost and improve the image consumers have of your brand.
You’ll discover that your customers love it that when they post comments on your page, they receive a quick and personal reply, rather than a technical sounding, automated message devoid of emotions or feelings. Try it and see!
3. Incredibly cost-effective with high ROI
Social media is a very cost-effective way to promote your business. While you can buy ads, you also have the option to gain visibility without spending anything.
Unlike other more traditional media platforms — magazines, newspapers, television and radio — you can sign up and acquire social media accounts for free. Social media gives you the opportunity to reach out to a massive audience that numbers in the millions, improving your odds of success by giant leaps and bounds.
4. An increase in website traffic
One of the more obvious benefits that come from social media marketing is that it can drive more traffic to your website. Every time you post content on your social media platforms, you are giving readers a compelling reason to click on links to your website.
5. Heightened brand awareness and loyalty
A bottom-line reality is this, if you make your presence known on social media, your prospects and customers will find you and, more importantly, connect with you!
Because social media lets you engage and interact with customers, this can, and does evolve into greater customer loyalty and repeat business.
6. Skyrocket the visibility of your business
If you don’t realize it by now, let’s be clear – social media is by far one of the most simplistic and profitable digital marketing platforms in use today to increase the visibility of your business in the marketplace, whenever and wherever that may be.
7. Marketplace awareness
By observing the activities and studying the comments posted by customers and prospects on your social media pages, you can clearly determine what’s important to your audience.
Learn about their interests, needs and opinions regarding your products and services. That intelligence is valuable to your business and can inform your decisions as you plan your business’s future.
8. Transforming your brand into an authority
When your business comes across in the eyes and minds of consumers as being powerful, authoritative thought leaders, you gain brand loyalty in your niche.
Your customers and prospects can watch you on social media, witness you and your company replying in a timely manner to their queries, as well as posting original, forward-thinking content.
You are by default taking them by the hand and giving them all the reasons in the world for them to build and retain a positive image of you, your company and your brand in their minds.
This is what an organized, well-thought out social media marketing plan can do for your business, just as it is doing for so many other companies, just like yours. A social media copywriter can create and execute that plan for you, leaving you time to focus on growing your business.
Still need convincing that social media is worth the investment? Consider these statistics about social media marketing:
Your participation in social media gives you a unique opportunity to reach out to your customers through non-traditional channels.
Using social media to collaborate with your customers can provide insight into features and functionality your products or services may be missing, or generate new ideas for marketing.
Your customers know what they like and dislike about your product, and they share their opinions on social media sites. You can use that valuable feedback to make refinements and improvements.
What do all these statistics mean to you and your business? You can use strategically crafted social media communications to:
With a large field of social media channels available, it’s unlikely you’ll be able to promote your business in a meaningful way on all of them. Instead, you’ll want to identify those social media sites that are can produce the best results for your business.
Determine whether your target market is other businesses,B2B, or consumers, B2C.
Pinpoint within your market who should be the primary recipient of your marketing messages. Is it business people, teenagers, women, moms, etc.? Then figure out where your target audience is hanging out.
Facebook is clearly the big daddy of social networks with 2.7 billion monthly active users, and nearly half of them are active each day.
Close behind Facebook is YouTube, where people watch 5 billion videos daily and the average visitor spends 40 minutes on the site at a time.
LinkedIn is the best platform for B2B marketing and where most users are connected with companies.
Instagram is a powerful tool for promoting businesses and personal brands, especially if you’re able to share photos and videos.
Sites like Pinterest, Instagram, Twitter, Tumblr and Reddit also have massive audiences. And then there are niche sites such as GoodReads for bookworms and Untappd for beer aficionados.
When you’re strategic about your social media use, you can focus your energy on those channels that will deliver the best results and ROI for your business.
At the end of the day, it’s no secret that your competitors are taking advantage of social media marketing on a regular basis and reaping the rewards that it brings.
So, ask yourself:
It’s time to maximize your social media presence.
Get help from a professional social media copywriter. Request a no-obligation quote on your project.