As an event planner or meeting planner, you’re ultra-organized and uber-detail oriented. You’re the master of to-do lists. You have a network of contacts for every possible request and last-minute-back-against-the-wall disaster. The problem hasn’t been invented that you can’t fix, no matter how tight the deadline. So what’s the one thing keeping your business from becoming a mega-brand? Your website.
You may have built a large and loyal client list, many of whom sing your praises and refer you as a meeting planner to their contacts, but you know you could accelerate your company’s growth if your website did a better job of bringing in new business. A website copywriter for event planners could be exactly what you need.
Ask yourself these questions:
Unless you gave unequivocal yeses to all those questions, it’s time to consider a makeover for your event planner website.
You want persuasive web copy that resonates with business owners and managers. You want it to make as great impression as you do in person. And, most importantly, you want it to compel them to consider hiring you to plan their special event or meeting.
If writing verbiage for your own website isn’t something you like to do or you recognize that your time is best spent elsewhere, consider working with a professional copywriter.
An experienced website copywriter who understands what event planners do and can highlight those special qualities that make you a better choice than your competition can create your marketing copy.
A professional copywriter for event planners can help you:
Whether your event planning business specializes in weddings, business conferences, product launches or commemorations, a skilled copywriter can be your best resource for getting the word out.
He or she can make clear all the valuable services you provide including the following:
When your website effectively communicates all the many details you can handle, relieving your clients of those time-consuming responsibilities, you’re sure to increase your new-business inquiries.
When the copy on your website is well-crafted and also optimized for search engines (SEO for event planners), it should attract prospects for your business. However, don’t rely 100% on your site for lead generation.
Consider creating other marketing tools as well to build your brand and visibility. As examples, a professional copywriter for event planners can assist you with items such as these:
As a meeting planner, you’re accustomed to working with people who are experts in their field, whether they’re caterers, photographers, florists or entertainers. You know their expertise is critical to the success of the events you plan.
Similarly, a professional copywriter is an expert and can help you maximize the effectiveness of your marketing materials to accelerate your business’s growth.
Could your event planning business benefit from working with a marketing copywriter? Contact Susan Greene today!