The excitement over Cannabidiol (CBD) continues to grow. An immense market is developing quickly for CBD oil-infused health and beauty products, including in states that have not legalized marijuana. Increasing availability and new awareness among the masses are two factors driving this new gold rush.
If you already have or are starting a CBD or hemp seed oil business, the potential to cash in on the growing demand is enormous, but critical to your success will be your marketing. A copywriter for CBD products can help you gain visibility, build your brand and maximize sales.
With the CBD oil industry so new and the numerous kinds of products beginning developed, any marketing efforts must take an educational approach. To position your business as an industry leader, you should provide useful information that doesn’t come across as sales hype.
The content you generate should be designed to answer consumers’ questions and guide them along the CBD buyer’s journey. With effective copywriting, you’ll be able to cultivate their trust.
Consider using some or all of these tools:
In addition to the various marketing tools mentioned above designed to generate interest and sales for your CBD oil products, you can also write about CBD oil in general. By educating consumers, you’re growing your potential market of customers who might recognize a need that CBD oil is well-suited to satisfy.
Start with the Basics — A naturally occurring cannabinoid, CBD oil is derived from hemp. It does not contain THC, and therefore doesn’t make you high, unlike marijuana, which is derived from the cannabis sativa plant and does contain THC.
Explain the Surge in CBD Products — With the passing of the farm bill at the end of 2018, CBD is considered to be drug-free and therefore is now legal in all 50 states and a growing number of countries.
Talk About the Industry — The CBD market is dynamic, changing and evolving with each passing month. Today the therapeutic uses of CBD are being tested and confirmed by scientists and doctors around the world. The result is that CBD is growing faster than cannabis in the U.S. and is expected to soon be a $22 billion industry.
Provide Definitions — CBD oil comes in many different forms:
List the Many CBD Products — Retailers are selling everything from CBD teas, CBD gummies (CBD-infused Gummy Bears) and beer alternatives to CBD dog treats, coffee, edibles and supplements. Lotions, balms, vape oils and creams infused with CBD oil are sold in dispensaries and corner shops.
Talk About Vertical Markets — CBD products aren’t only for people. Many cat and dog owners believe CBD products for pets are beneficial and effective for helping to relieve stress and pain. Products for other animals such as horses and birds are also in development.
Bring Up the Big Brands — It’s not just small, startup companies that are developing CBD products. Many big-name brands are excited to participate in this new space.
Ben & Jerry’s, for example, is eager to be part of the CBD trend. The Vermont-based ice cream chain recently announced it plans to bring CBD-infused ice cream to freezers nationwide — but not until the federal government gives CBD-infused foods a green light.
“You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies,” the company states on its website. “So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level.”
Quote Surveys — The National Restaurant Association and the American Culinary Federation surveyed 650 professional chefs about the top culinary and restaurant concepts for 2019. It found that 3 in 4 chefs said CBD- and cannabis-infused food would be a hot trend this year.
Offer Facts — Make sure they’re relevant, and don’t forget to include attribution to your source:
According to Loud Cloud Health, a company that closely monitors the CBD market:
As you can see, there’s plenty to write about when attempting to educate customers about CBD products. Even better is that there’s currently lots of consumer interest in these products.
Providing quality information in easy-to-understand language will attract and engage your prospects. Furthermore, it will help differentiate you in what’s rapidly becoming a crowded marketplace.
Now that much of the stigma regarding cannabis and CBD is going away, the potential market for your CBD products is virtually unlimited. Sellers can come out of the shadows. And so can consumers!
The fact that CBD is therapeutically potent as well as non-intoxicating, and easy to take as a CBD oil, makes it an appealing treatment option to many people who were previously uncomfortable with the idea of smoking marijuana or using cannabis products.
With claims such as the ability to alleviate pain, stop nausea, manage anxiety and improve sleep, it’s not surprising that CBD products have become a source of hope for many people.
Big retailers are gearing up to meet demand. CVS will soon sell topical hemp-derived CBD products such as creams, sprays and roll-ons in more than 100 stores in eight states, marketing them as over-the-counter medicinal products and an alternative source of relief.
Shortly after CVS announced its foray into the CBD space, Walgreens divulged that it will sell CBD creams, patches and sprays in nearly 1,500 stores in Oregon, Colorado, New Mexico, Kentucky, Tennessee, Vermont, South Carolina, Illinois and Indiana.
Other big players like Whole Foods and Walmart are expected to soon begin dipping their toes in the water as well.
The challenge that many retailers will face is how to grab their slice of the market when big business is already cashing in on the CBD craze.
For the small-time seller without the tremendous visibility and resources of retailers like Walgreens and CVS, the key to being discovered will be digital media to promote their products and brands.
Here’s a helpful infographic to give you ideas for promoting your CBD products with an educational approach.
People are hungry to learn more about CBD. When you provide useful information, you become an industry authority.
Whether your CBD business is established or yet to be launched, marketing should be a priority with an emphasis on educational written copy. Consider working with an experienced CBD copywriter to help your business reach its fullest potential.
A skilled copywriter can help you raise awareness for your CBD or hemp seed oil products and build name recognition for your business, while differentiating it from the competition.
Those companies that take steps today to gain visibility for their brand and develop prominence in the CBD oil industry are the ones that will likely see the greatest growth in the coming years.
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