In recent years, the limousine industry has become extremely competitive. It seems like everyone who has more than one vehicle now claims to have a fleet, and they’re surprisingly aggressive in marketing their services.
Ride services like Uber and Lyft have taken a share of the business as well. Meanwhile, your well-established limo service, which has been pleasing customers for years, finds itself having to scramble as more companies fight for their piece of the pie.
A copywriter for limo services can help you promote your limo business and continue to compete effectively.
Does your current website represent your company well? Is it professional and current? Think of your website as your storefront, as most customers start their search for a limo service online.
Your website should be your #1 marketing tool. It needs to be well-designed and well-written. Let’s take a look at some of the different pages your limo website should have.
Your individual limo services offer you an opportunity to create substantial content. And that content will help you rank better on Google (search engine optimization), driving traffic to your website.
Once visitors land on your website, you want quality copy to help convert them into qualified leads, that is, prospects who contact you for a quote or to book your services.
Consider writing separate sections or pages for each of the following areas that are relevant to your limo services:
You well know you’re not the only game in town. Consumers have numerous choices when selecting which limo or ride-share company to use. For that reason, you should dedicate the copy of at least one page of your website to reasons the customer should choose your limo service over any others.
Consider writing about each of the following points, customizing them to your business:
Can you see how providing copy on each of the above areas you will help make you attractive to customers and alleviate any concerns they might have?
When customers evaluate your limo service, they’re trying to determine if you offer what they need. One of the best ways to show them that you’re a good fit for what they’re seeking is to talk about who you serve.
Consider writing a paragraph or page on your website about each of the following types of customers and how you pair your services to their needs:
Think about the questions each type of customers might have about your limo services and be sure you answer them in the copy.
For example, the bride and groom who want a luxurious ride from the church to their wedding reception has different requirements than a group of high school soccer players headed toward the state championships. Talk to each demographic about how your limo services are tailored to their needs.
People renting a limo for the day want to know exactly what to expect about the vehicle they’ll be riding in. On your “Our Fleet” web page, write the answers to questions such as:
While answering these questions in the copy is important, so are pictures. Go ahead and show off your limos with quality photos. And if your chauffeurs dress up, whether in a tux, suit or uniform, be sure to include them in the pictures so customers will see their professional appearance.
Anyone who has ever been in a limo knows the driver plays a big role in the experience. Let customers know the caliber of your chauffeurs with a web page dedicated to your personnel
Consider including points such as:
While your copy addressing the above points is general in nature, there’s nothing wrong with talking about your individual drivers as well. Consider posting a photo of and short bio for each of your chauffeurs. That kind of transparency can go far in helping customers to trust your limo company.
If your limousine business has an interesting history, consider telling your story on an About Us page.
If you have some interesting historical pictures of your company, its founder or even your current team, this is the place to include it.
The pages described above will form the main content of your limo company’s website, but there are a few other pages worth including:
Your website is the foundation for marketing your limo service. Every ad, press release, brochure, flyer or other promotion you do should include your website’s URL.
The good news is that once you’ve created a quality website that effectively describes your services, any other marketing materials you do will be much easier. They will follow the look and tone of your website to be consistent with your brand.
A professional copywriter who understand the challenges of marketing a limousine service can help you to create web copy and sales literature that greatly increases your visibility both online and offline and gets your phone ringing.
Could a professional copywriter help you write an effective website promoting your limousine service? Contact Susan Greene today to discuss the exciting possibilities!