In recent years, the limousine industry has become extremely competitive. It seems like everyone who has more than one vehicle now claims to have a fleet, and they’re surprisingly aggressive in marketing their services.
services like Uber and Lyft have taken a share of the business as well.
Meanwhile, your well-established limo service, which has been pleasing
customers for years, finds itself having to scramble as more companies fight
for their piece of the pie.
for limo services can help you promote your limo business and continue to
Start with Your Limo Company’s Website
current website represent your company well? Is it professional and current?
Think of your website as your storefront, as most customers start their search
for a limo service online.
should be your #1 marketing tool. It needs to be well-designed and
well-written. Let’s take a look at some of the different pages your limo
website should have.
Your Limo Services
individual limo services offer you an opportunity to create substantial
content. And that content will help you rank better on Google (search engine
optimization), driving traffic to your website.
visitors land on your website, you want quality copy to help convert them into
qualified leads, that is, prospects who contact you for a quote or to book your
separate sections or pages for each of the following areas that are relevant to
your limo services:
Weddings and engagements
Private coach for groups, teams
Special event transportation like trade shows
Tours and excursions
Provide Reasons to Choose Your Limo Service
You well know you’re not the only game in town. Consumers
have numerous choices when selecting which limo or ride-share company to use. For
that reason, you should dedicate the copy of at least one page of your website to
reasons the customer should choose your limo service over any others.
Consider writing about each of the following points,
customizing them to your business:
Reliable and professional, you offer peace of
You’re skilled in hospitality and logistics.
You craft custom transportation solutions that
meet the client’s needs and budget.
The customer has one contact person from
booking through the day of service.
You bring years of experience to the table.
Your vehicles and drivers are safe.
Can you see how providing copy on each of the above areas you
will help make you attractive to customers and alleviate any concerns they
Tell Them Who
When customers evaluate your limo service, they’re trying to
determine if you offer what they need. One of the best ways to show them that
you’re a good fit for what they’re seeking is to talk about who you serve.
Consider writing a paragraph or page on your website about
each of the following types of customers and how you pair your services to
Executives traveling to or from the airport and
Brides and grooms who want a special ride on
their wedding day
School, club or church groups touring your city
Athletic teams going to a competition or event
Professionals attending conferences,
conventions or trade shows
Celebrities who value their privacy and
Tourists planning to sightsee local attractions
Think about the
questions each type of customers might have about your limo services and be
sure you answer them in the copy.
For example, the
bride and groom who want a luxurious ride from the church to their wedding
reception has different requirements than a group of high school soccer players
headed toward the state championships. Talk to each demographic about how your
limo services are tailored to their needs.
Describe Your Fleet
People renting a limo for the day want to know exactly what
to expect about the vehicle they’ll be riding in. On your “Our Fleet” web page,
write the answers to questions such as:
What year and model is the limo?
How many people does it fit?
How many vehicles are in your fleet?
How often are your vehicles inspected and serviced?
Will there be any champagne, water or food
stocked in the limo?
Do you have anything other than traditional
limos such as party buses, team vans, vintage automobiles or Hummer limos?
While answering these questions in the copy is important, so
are pictures. Go ahead and show off your limos with quality photos. And if your
chauffeurs dress up, whether in a tux, suit or uniform, be sure to include them
in the pictures so customers will see their professional appearance.
Write About Your Drivers
Anyone who has ever been in a limo knows the driver plays a
big role in the experience. Let customers know the caliber of your chauffeurs
with a web page dedicated to your personnel
Consider including points such as:
All of our drivers are carefully screened.
Our drivers have excellent safety records and
annual safety training.
We hire only professional chauffeurs, skilled in
exceptionally punctual so you never have to worry about late arrivals.
can ask your driver to make stops or change plans as you desire.
You’ll have a dedicated driver for the entire length of service, even for
While your copy
addressing the above points is general in nature, there’s nothing wrong with
talking about your individual drivers as well. Consider posting a photo of and
short bio for each of your chauffeurs. That kind of transparency can go far in
helping customers to trust your limo company.
About Us Page
If your limousine
business has an interesting history, consider telling your story on an About Us
founded the company? (Family owned and operated?)
did they found it? Years in business?
did they start it?
owns it now?
makes your limo service unique and better than others’?
If you have some
interesting historical pictures of your company, its founder or even your
current team, this is the place to include it.
Other Web Pages to Include
The pages described above will form the main content of your
limo company’s website, but there are a few other pages worth including:
Customer Testimonials – Third-party
endorsements can be mighty convincing to prospects considering use of your limo
Service Areas – Geographically, what
areas do you serve? Mention cities, counties, areas and include a map if you
think it will help visitors to see your reach.
Facilities – If you have impressive
facilities where you store and service your limos, feel free to show them off
with a photo and brief description. That will help communicate your size and
Add-on Specialty Services – Do you offer unique extras? Perhaps you have a wedding planner on staff to assist couples in planning their itinerary. Perhaps you can bring your limos fully stocked with alcohol or food. Or maybe you can decorate your limos to coordinate with the theme of a party or wedding. Dedicate a page to your specialty services and let the customer know all the ways you can help personalize their limo experience.
Customer Service – Do you have a customer
service department? Is it open 24/7? Is it available to help with itinerary
planning for your group? Customer service deserves a mention if it’s one of the
ways you differentiate your limo service from the competitions’.
Social Media – Are you on social media?
Which ones? List them all and invite visitors and customers to follow you. Then
make sure you post frequently to keep them engaged and your service top of
Contact Us – Of course, you need a contact page. But what goes on it? Some companies choose to put only a form as their main means of contact. That’s fine for the limo company but what about the visitor who hates forms or really just wants to speak with someone and get all her questions answered? Include your phone number and emails. Also list your business hours. Finally, consider adding your street address. Even if you don’t necessarily want clients to stop by, many people like to know where the business is located. It helps them to feel more trusting if you have a physical address and not just an online presence via your website.
Increase Your Limo Service’s Visibility
Your website is the foundation for marketing your limo service. Every ad, press release, brochure, flyer or other promotion you do should include your website’s URL.
The good news is that once you’ve created a quality website that effectively describes your services, any other marketing materials you do will be much easier. They will follow the look and tone of your website to be consistent with your brand.
A professional copywriter who understand the challenges of marketing a limousine service can help you to create web copy and sales literature that greatly increases your visibility both online and offline and gets your phone ringing.
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Contact Susan Greene
Could a professional copywriter help you write an effective website promoting your limousine service?