Sell Your Products & Services to the West
Explore the opportunity to build your Middle Eastern business beyond your borders.
Explore the opportunity to build your business beyond its borders and you greatly expand your revenue potential. However, you’ll need to make a special effort to attract Westerners.
Whether you’re selling a product or service, or targeting consumers (B2C) or businesses (B2B), if your prospective market includes the United States, Canada or other countries where English is the primary or secondary language, then your sales materials should be written in English, and in particular, American English.
Americans are cautious when purchasing products and services abroad, especially when the seller is based in a country as far away as Israel, Dubai, Saudi Arabia, Egypt or Qatar.
They want to be sure they can trust the company they’re buying from, and that the business is legitimate and well-established. It also must be ethical. In order to buy with confidence, they need to know that the products or services you sell are safe and of good quality.
If your sales materials are professional and are written in American English, as they’re used to seeing, they will be more likely to trust you and make a purchase. Your English sales materials will also give the impression that you’re accustomed to selling to the U.S. market, which will make buyers more comfortable.
These days, Americans are hesitant to buy products or services from foreign companies. They’re understandably suspicious. They realize they’ll have less recourse should something go wrong.
They know that products made in the USA must meet certain requirements and standards. And service companies must be able to back up their claims or they risk getting sued. Your marketing materials must therefore include plenty of evidence that what you’re selling is of good quality and value.
They should be significantly detailed to persuade the customer that you’re being transparent. Buyers want to know you’re not cutting corners to increase profit margins. This is especially true when you’re dealing in some of the areas in which countries like Israel have a proven innovative edge, such as FinTech, GraphicTech, eCommerce and MedTech.
An American copywriter can guide you in what facts to highlight, what explanations to include and how best to present your information so your prospects feel comfortable making a purchase.
Many Middle Eastern companies take the approach that if their prices are lower than what an American or European company charges for the same product or service, foreigners will buy their product. That’s not necessarily the case.
In the U.S. and throughout Europe, cheap items are frequently of lesser quality. And not everyone is willing to trade quality just to spend a bit less.
In the case of products, Americans and Europeans want assurance that the products will live up to their expectations, include no harmful ingredients (i.e. recently some toys from China were found to contain lead paint, which is hazardous to children) and come with some sort of warranty or return policy.
Americans and Europeans also expect good customer service. They don’t want to wait an exceptionally long time to receive their purchase. And, if there’s a problem, they want to know that your company stands behind what it sells, provides prompt customers service and will do whatever it can to “make it right.”
If it’s a technology product from Israel, they want to be sure it’s supported so that if parts or repairs are ever needed, they won’t have a problem getting their issue resolved.
A copywriter can help persuade customers that your products are of good quality, have no harmful ingredients and come with a solid warranty.
Because most Americans and Europeans have never been to the U.A.E, or other Middle Eastern countries, their knowledge base of that part of the world and Arabic people is limited. Unfortunately, what little they do know comes from the news, and the news typically includes more negative information than positive.
As a Middle Eastern company trying to sell in the U.S. or other countries in the West, you need an American copywriter to help you tell your story. The story will demonstrate how your products are of high quality with no inherent risks. They’ll tell something about your history and unique accomplishments, as well as the quality people behind your organization who are committed to customer satisfaction.
Selling into the U.S. and other Western markets is an excellent way to grow your business, whether you’re targeting businesses (B2B) or individuals (B2C).
Despite the hardships due to Covid-19 in 2020, many Western companies are doing well. So are a lot of individuals. Europeans, Canadians and Americans have money to spend. The best way to attract these new customers is with good copy that explains the benefits of your services or products.
Hire an American copywriter to choose the right words for promoting your Middle Eastern business to the world and watch your prospects all reach for their wallet.
An American copywriter can help you market your products to Europe, the U.S., Canada and the world!
Hello, my name is Susan Greene, and I’m an American copywriter based in Orlando, Florida USA (near Disney World!).
I along with my team can assist you in writing any of the following marketing tools:
All of our communications can be done through email. Pricing is fair and stated clearly up front. Payments go through Paypal; 50% deposit up front and 50% due upon project completion.
Most marketing projects can be completed within one to four weeks. Large projects can be broken into sections with dates set for various milestones so progress can be quantified and monitored.
In the past my team and I worked with Middle Eastern companies in Israel, Dubai, Saudi Arabia, Jordan and Qatar. The businesses have included law firms, tourism/travel agencies, technology companies, realtors, engineering firms, skincare/cosmetics manufacturers, construction/builders and e-commerce companies selling all types of products.
Every day you wait, your competitors are gaining an edge in foreign markets. Those companies that move quickly and invest in high quality English marketing materials will have the best results. Get started today promoting your Middle Eastern products and services to Americans, Europeans and other Westerners.