Quick Summary: A Copywriter Can Enhance Your Law Firm’s Website to:
A professional copywriter with experience writing for personal injury law firms can help you to attract more clients, bigger cases and better referrals.
When consumers are searching for a service provider like a personal injury law firm, often the first place they turn is Google. If you have a small to mid-sized law firm, you can’t afford to ignore this massive audience of prospective clients.
Even consumers who’ve been given your name as a referral from a friend or professional are still likely to go online and check out your website before giving you a call.
Your personal injury law firm probably has a website. You need to determine if its copywriting is effective and helping you to grow your practice.
Consider these questions:
If you didn’t answer yes to those questions, here are 5 compelling reasons you need a copywriter to improve your personal injury law firm’s website content:
At one time, you could build a website and visitors would come. But the internet has become far too competitive for that. Your website still has to impress prospective clients, but it also must appeal to the search engines.
Studies show that 91% of search engine users don’t click past the first page of search results. Your own experience using search engines probably confirms this. So if your site isn’t one of the top 10 for its main keywords, it might as well be invisible.
A professionally written website, crafted with SEO (search engine optimization) best practices in mind, can help improve your ranking on Google. And as soon as your website hits page one, you’ll see an increase in web traffic, and new business is sure to follow.
Someone who finds you through an online search is specifically looking for your services. The beauty of SEO is that it doesn’t just bring more traffic; it delivers visitors with a genuine interest in what you have to offer.
Once they get to your site, you want to be sure they’re impressed. Reading just a few lines of your copy, they need to be able to quickly ascertain that you’re a personal injury law and to feel confident that you’re the best solution to their problem. Your website needs to answer their most pressing questions.
When your website copy is well written, it will convert that visitor into a qualified prospect who picks up the phone and contacts you for a consultation.
Where are you spending most of your law firm’s marketing budget these days? TV commercials? Billboards? Ads in your local newspaper? All of those marketing tools should be driving traffic to your website. So if your website content isn’t persuasive, your advertising dollars are wasted.
Consider too that those offline ad-based marketing methods are based on the premise that prospects will see your name and remember it should they ever have a need for your personal injury law services.
By contrast, a well-ranked, well-written website is working for you 24/7. No matter when someone needs your services, they can go to Google and find you.
Once you’ve successfully optimized a keyword phrase through effective copywriting, it can hover in the top 10 search results for months, sometimes years, continually delivering relevant traffic to your site.
The competition between personal injury lawyers is brutal. That’s not surprising when you consider that a) every city has an abundance of lawyers, and b) personal injury cases can result in seven-figure payoffs.
How your website looks and reads will play a role in how the prospect views your law firm when comparing it with the competition’s. A great brand can help your personal injury practice stand out. You’d better be sure your site measures up!
The copywriting on your website affords you an opportunity to differentiate your law firm from others and become a leader in your niche. Answer questions like these when writing your content:
Your website needs to let prospects know why they should choose you and not the personal injury law firm down the street advertising on a big ugly billboard that it won Joe-bag-of-donuts a million dollars. Does your web copy accomplish that goal?
Of course the primary objective for your website is to attract clients to your personal injury practice. But there’s another audience you want to target as well – referral sources.
Lawyers in other specialties, accountants and other professionals can all become referral sources for you. Their clients have potential to become your clients. But these professionals all know they’re putting their own reputation on the line when they offer their clients a recommendation. Assume they’re checking out your website, reading its copy and making sure they’re comfortable vouching for you.
The online marketplace for legal services is crowded, and that’s especially true for personal injury lawyers. That means you need to compete aggressively to attract attention and impress visitors.
The good news is that a high quality website with well-written, search-engine optimized content can make a powerful and measurable difference, enabling you to attract more clients, bigger cases and better referrals.
Need help improving the copy on your website? Speak with a professional copywriter who understands personal injury law.