Copywriter for Roofing Companies

Use Creative Marketing Copy to Increase Sales for Your Roofing Contractor Business

roofing jobs
Competition for roofing jobs has never been greater. How can you boost your success?

It used to be that all roofing companies had to do to attract new business was put an ad in the Yellow Pages each year. It wasn’t cheap, but it worked, and you didn’t have to consider dealing with other promotional resources. Easy peasy.

But that’s not how things are today, as you most surely know. The number of roofers competing for each job has more than tripled. No longer are you one of the only games in town. Now there’s no shortage of roofers aggressively going after every possible sale, and some of them are backed by national companies with large ad budgets and dedicated sales staff.

Adding to the challenge is that who you know doesn’t seem to matter anymore. So much for old-fashioned networking. When customers want to hire a roofer, they simply head over to Google or sites like Angie’s List, do a search and find plenty of roofing companies in seconds. And they can even see reviews to help narrow down which one to choose.

Marketing for roofing companies
Roofing companies need to actively market their services if they’re to compete effectively.

All of this suggests, for roofing companies, marketing can’t be an after-thought. Neglect your marketing and soon you’ll have no sales.

The good news is that marketing doesn’t have to be difficult or expensive. A freelance copywriter can be an economical way to create marketing materials that get your name in front of prospective customers.

A copywriter for construction companies can help you create effective marketing tools such as a website, brochure, sales letter or ad.

Marketing done right will give you a good return on your investment.

Consumers want information about vendors like roofers so they can make an informed decision. If they do research online, will they find your company and be impressed?

Consider These Marketing Tools for Roofers

A copywriter who understands the roofing industry can help you create marketing materials that attract prospects and convert them into leads and sales. She can assist with writing content for:

  • Websites – Most consumers start their search for a roofing company online. Make sure your company’s website reflects well on your professionalism. It needs to answer all of the questions a typical customer might have. Equally important is that your site be mobile-friendly, as more and more people use their phones to search.
  • Brochures – Need something to leave behind with customers considering your services? A well-written brochure is the perfect reminder of your roofing capabilities.
  • Blogs – Published blog posts give you the opportunity to attract visitors to your website. Post informational articles on topics of interest to buyers seeking a roofing company.
  • Flyers – Do you walk around neighborhoods looking for homes with old roofs? Tuck a flyer in the owner’s front door offering a free estimate on your roofing services.
  • Sales Letters & Postcards – Canvass homeowners and business owners in your area who might be in need of a new roof. A well-worded sales letter or postcard can make your phone ring.
websites for roofing companies
A website is a necessity for roofing companies, as the internet is where customers are most likely to start their search.

The roofing industry is expected to grow to $5.3 billion over the next several years, according to a recent article on roofing industry statistics. Recovery in the commercial and industrial segments is projected to increase roofing demand.

There are currently over 50,000 establishments in the U.S. engaged in the installation, roofing, siding, and sheet metal work valued at a total of $31.4 billion. And U.S. building owners spend more than $12 billion annually on repairing, recovering or reroofing, according to building experts.

How can you ensure that you get your piece of the pie?

roofing companies
The future is bright for roofing companies. Make sure you’re well-positioned for success.

Promote Each of Your Services

One of the ways to attract new business is to highlight your specific services, especially on your website. Prospective customers may search for a roofer or they may look for roof repair or gutter installation. Be sure your website includes pages for each of your services such as:

  • Roof Inspection
  • Roof Installation
  • Roof Repair
  • Leak Repair
  • Gutter Installation
  • Metal Roof Services
  • Shingle Services
  • Flat Roof Services
  • Shingle Services
  • Skylight Installation & Replacement
  • Grid-Tied Solar System Services
  • Ground-mounted System Services
Promote your roofing services
Promote each of your roofing services. In that way you cast a bigger net for customers.

Why Work with a Freelance Copywriter

Unless you’re a large, well-established roofing company with a substantial marketing budget, you don’t need a full-service, digital marketing firm. That’s not how you’ll get the most bang for your buck.

A freelance copywriter has the right tools, experience and industry contacts for your marketing project.

Working with a freelance copywriter is an economical way to create your marketing materials. And, most likely, that copywriter has a stable of other freelance professionals such as web designers and graphic designers, with whom she can partner for specific projects.

Once you tap into “the freelance network,” you’ll find there are talented, experienced professionals ready to provide virtually every service you need.

Freelance marketing professionals
Freelance professionals are an economical way to up your roofing company’s marketing game without breaking the bank.

A freelance copywriter can help you:

  • Grow your roofing business by helping you attract new clients.
  • Position your company to get the types of customers you most want, such as new roof customers as opposed to roof repair customers or commercial customers vs. residential.
  • Get a solid return on investment in your marketing.
  • Find the right words to convey all your company is capable of, whether for your website, brochure or other marketing item
The sooner you boost your marketing, the sooner you’ll get more business.

The Process Is Simple

Figure out what you want — a website, brochure, sales letter, etc. Then contact a freelance copywriter to discuss your needs, decide on some basic project parameters, and then get a cost estimate.

Construction jobs are out there. You just need to make it easy for customers to find you!

marketing your roofing company
Contact a freelance copywriter to get started marketing your roofing company in new and exciting ways!

Most freelance copywriters are used to working with clients who have limited marketing experience. They’re happy to take you by the hand, steer the process and lay out a plan for your project. Within a few weeks, you can find yourself with marketing materials that will help you generate leads and sales!

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Could your roofing company benefit from a new website, brochure or sales letter? Contact Susan Greene today for details!


Some of the best copy I've ever read for a product


You are AWESOME! This is some of the best copy I've ever read for a product. Thank you!

Mark Reff
One Touch Art
Phoenix, Arizona

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