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Get sparkling content that stimulates sales for your sexual wellness products
Your business is selling sex toys, the kind of products everyone wants but few people will admit to using. It’s a highly competitive industry because there’s good money to made. But you need some help with marketing to the adult industry.
Perhaps you struggle to write compelling product descriptions. Or your web page copy doesn’t offer enough of the spicy details that get customers to reach for their credit card.
We can help. Our talented copywriters are able to quickly glean the value in your products and translate it into fun-to-read copy. We can tell a good story or present a clear solution to a vexing problem.
We’ll get to know your target audience and hone in on what matters to them. Whether you’re selling sex toys, lubricants, erotic lingerie, BDSM or S&M gear, we’ll learn about your business and help you generate more revenue and grow your brand.
The global sex toys market size was estimated at USD 33.64 billion in 2020 and is expected to reach USD 30.48 billion in 2021. Multiple factors are helping drive market growth including increased spending ability and the widespread changing attitude that novelty adult products are mainstream and not just for the young or freaky.
Additionally, acceptance of the LGBTQ community and growing interest among women towards experimenting with sexual wellness products is contributing to market growth.
“It’s totally normal to use sex toys, but it’s also totally normal not to — it’s a personal decision, and everyone’s different. As long as you’re using sex toys safely, there’s nothing harmful about it,” according to Planned Parenthood.
COVID-19 also pushed the gas pedal on the sex toys market, as total and partial lockdowns increased sexual activities and, in turn, the usage of everything from vibrators and dildos to massage products. From 2019 to 2020 alone, the sex toys market increased by 26%, according to a market analysis by BedBible.com. And now take a look at some of their stats for 2022.
Yes, you want to be a part of that industry!
Even though you’re marketing sex products – not your typical houseware or clothing item – the same basic rules of marketing apply. Readers respond to:
Succinct Messaging – Create a concise message that speaks to your customer’s pain points or, in this case, pleasure points.
Engaging Copy – Develop content that your audience finds valuable and also entertaining. Keep it truthful, of course, but honesty doesn’t have to be bland, especially when you’re writing about sex products.
Detailed Descriptions – Good copy creates a picture in the reader’s mind. Add vibrant details to keep the reader’s interest and make a memorable impression.
Compelling Offers – You won’t know for sure whether your copy is effective until you try it. Just as you tell your customers to try new sex products, you should try new offers. Test different asks and carefully track results to see what’s working and what needs further tweaking.
One of the ways to grow market share when promoting sex toy products and your brand is to reach out to new customer groups, people who don’t yet know they need your products. In the case of sex toys, that might mean targeting different demographics, such as seniors or same-sex couples.
Another way is to look for customers who know they want products like yours but haven’t yet made a selection. Differentiate your products from those by competitors by emphasizing their unique features and benefits.
You may want to give copywriting a whirl on your own. But if that’s not the best use of your time or you feel you could benefit from working with a professional copywriter. We can assist you with:
We make the writing process as painless as possible. Let us do all the heavy lifting. The sooner you get started, the faster you’ll see sales and revenue. Get quality content at an affordable price, done for you in just a few days.
Want to know more? Contact us for a no-obligation quote on your sex-related copy.