Copywriter for Water Damage Remediation Businesses

Promote Your Mold Removal and Restoration Capabilities

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marketing a water damage remediation business

Generate more leads for your water damage remediation business with better marketing.

Consider this scenario. A family experiences flooding in their home. They’ve stopped the water at its source but still have a big, messy clean-up job ahead of them. They’re understandably upset and unsure of what to do. They know they need professional help in water damage remediation to make their property livable again. Can you guess what they do next?

They pull out their smartphone, head to Google and start searching for water restoration and remediation companies in their local area. Now here are a few more pertinent questions:

  • Will they find your website?
  • If so, will your website give them the impression that you a) can be trusted, b) know your stuff, and c) are better than other water remediation service providers in the area?
  • Will your website copy persuade them to call you and consider hiring you?

If you can’t answer those questions with a decisive yes, it may be time to take a look at your website and other marketing materials.

water damage

A major storm brings out all the water damage remediation companies. How can you make your business stand out?

Competing in a Crowded Market

As a water restoration and remediation business, you know the market is super-competitive. You have to fight for nearly every job. And there’s always someone willing to undercut you on price.

Your marketing needs to be on point if you’re to stand out in the crowded water remediation field. A professional copywriter who understands water damage remediation can write compelling copy for your website that creates trust in your company and drives business growth.

Informative Content

Most people who look at your site are stressed, dealing with a scary, unpleasant and unfamiliar situation. They’re in need of help and guidance.

useful information on water remediation

When you provide clear, useful information, you position your business as an authority in the water remediation industry.

Your website needs to educate them on the process, positioning your business as experts by explaining the various steps of water restoration such as:

  • Inspection – You assess the extent of the water damage and determine the best procedure for remediation
  • Protection – Preserve the integrity of the home or business by boarding windows, putting up tarps and taking other essential precautions so no further damage can occur. You might also need to isolate the affected areas.
  • Water Extraction – You have the pumps, vacuums, dehumidifiers and other equipment that remove water, draw out remaining moisture and accelerate the drying out process.
  • Drying – Once all the standing water is gone and the moisture vacuumed from absorbent surfaces, dehumidification can start including walls, carpet, padding and furniture.
  • Cleaning – Remove furnishings and belongings that were ruined by the water. Then clean and sanitize what remains to prevent mold, mildew and other bacteria from growing.
  • Evaluation – It’s important to check the home or business’s structural stability.
  • Restoration and Reconstruction – Begin replacing damaged building materials such as roofing, drywall and insulation, taking care to check for toxic substances like lead and asbestos often found in older buildings.
  • Testing – Conduct humidity and moisture testing to ensure all issues have been successfully resolved.
  • File Insurance Claims – Contact the insurer and provide the information and documentation necessary to file a claim.

By providing helpful information on your website, visitors will begin to know you and trust you. From there it’s just a short journey to contacting and hiring you.

informative content water remediation

Fill your remediation and restoration website with relevant content that educates and sells in a subtle way.

There’s Plenty of Business Out There

The fact is you’re in an industry where the need is great. Look at these water damage statistics.

  • $13 Billion – Annual cost of water damage and removal in the U.S.
  • 14,000 – Daily number of Americans that face a water damage emergency.
  • $10,234 – Average home insurance claim for water damage.
  • 98% – Ratio of basements that will experience water damage in their lifetime.

That means there’s plenty of business out there. Make sure you’re getting your piece of the water restoration pie!

What Should Your Marketing Materials Say?

A prospective customer landing on your website or finding your ad wants to understand what your company can do and determine if your services match their needs. For water and flood damage specialists, your website should convey the following points about your company in the written copy:

  • We offer emergency services
  • We respond and work quickly
  • We have experience
  • We have the necessary equipment
  • We do water removal, cleaning and restoration
  • We can help with insurance claims
website visitors

Visitors to your website should be able to quickly glean your capabilities.

You should also describe the kinds of water damage that you have experience remediating such as:

  • Storm damage
  • Sewage backups
  • Flooded basements
  • Frozen pipe flood
  • Flooding from firefighting efforts
  • Overflowing toilets, tubs and sinks

Additionally, we recommend including some written testimonials from satisfied customers. Those third-party endorsements can carry a lot of weight with people deciding on whether to use your water remediation services.

written testimonials

Written testimonials from satisfied customers can be extremely effective in attracting new business.

You can even write some case studies long-form that review your services favorably and explain how you helped a customer dealing with a flood disaster.

Other Marketing Materials that Can Drive Business Growth

Your website is likely to be your primary marketing tool. But don’t completely wave off other promotional items. You can tout your water remediation services in multiple ways to maximize your company’s exposure. A skilled professional copywriter can help you create:

  • Landing Pages
  • Sales Letters
  • Brochures
  • Direct Mail
  • Email Campaigns
  • Online Ads
  • Flyers
  • Sales Sheets

Targeted Campaigns

In addition to general materials promoting your services and brand, consider creating specific campaigns.

targeted marketing

Use targeted marketing in the form of landing pages or direct mail when you know people in your area are experiencing flooding.

For example, if there’s been excessive rain in your area and many people have basement flooding, or a hurricane has come through and many people have damage from the storm surge, or if freezing weather has been causing pipes in your area to burst, consider writing a targeted promotion. It can be  a landing page, sales letter or ad that speaks directly to the problem, such as:

  • If your basement is flooded due to all the rain New York City has been getting…
  • Dealing with water damage due to the recent storm surge in Orlando?…
  • Frozen pipe flood? Get help fast for your Pennsylvania home…

You’ll easily catch the eye of anyone in that specific situation. Then position your company as the best solution:

  • We specialize in drying out flooded basements.
  • We’re experts in storm damage cleanup.
  • We can help you restore your home and prevent mold growth after a burst pipe incident.

If you’re really on the ball, you’ll do some advance work. Before the hurricane hits, print brochures on what to do after a hurricane. Set up a Facebook campaign to run immediately after the storm. You can even create flyers to distribute by hand in neighborhoods with the worst losses right after the event.

“Everything is pre-set and ready to go so you’re not fumbling around after the emergency hits,” explains John Braun in Restoration & Remediation magazine. “The goal is to be ready to get business done!”

professional copywriter

A professional copywriter who understands water damage remediation can write copy that promotes your restoration services in a compelling way.

Copywriting Services for Water Remediation & Mold Removal Companies

The need for water remediation services/mold removal ebbs and flows. You may have seasons when you’re overwhelmed with work and others when you’re barely scraping by.

A professional copywriter who understands water damage, mold and restoration services can help you create marketing materials that mitigate the endless feast-or-famine cycle. Copywriting services are affordable and can often be paid for with profits from just one or two jobs giving you a fast return on investment.

Be the leader in your industry, the most well-known and well-liked water remediation company in your area. Contact a professional copywriter to get started marketing your business right away.

Need help writing web copy for your water damage remediation company?

Get a no-obligation quote on your project.

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