You have a beautiful hotel or resort property. It has impressive amenities, upscale services and a prime location. But most days, you’re not at full occupancy. Whether you’re a mom-and-pop motel or a five-star resort on the beach, every vacant room is still money lost.
A marketing copywriter can create content that differentiates your property from the competitions’.
You need more marketing exposure, but you’re just not sure what to do. A marketing copywriter who has experience writing about hotels, condo hotels and resorts can help you take your marketing up a notch with a variety of print and digital promotional materials.
A quality website combined with social media posts and favorable reviews will give your hotel a successful online presence.
Website – Most customers check out a hotel or resort online before making a reservation. Your online presence, in both design and copywriting, needs to reflect the quality of your property and its level of service. A recent hotel survey by Statistica found that 88% of people said they prefer using an online channel to book a hotel. So if your online presentation isn’t on point, you’re missing out on new business.
Brochure – Printed materials can be mailed out or left behind at an appointment. They’re ideal for promoting your hotel to convention groups.
Sales Letters– Contact groups and associations that might need hotel or meeting facilities in your area. In your sales letters, explain how you goes over and above to create successful events.
Be sure copy about your hotel mentions what makes it unique and special.
Online Directories – List your hotel or resort in online directories. Make sure your profile is well-written and includes photos. And don’t forget to update your listing periodically. Add any expansions, improvements or new services.
Review Sites – When people shop for hotels, they read reviews. Write a profile on review sites to show off your property’s best features and encourage your guests to provide testimonials about their stays. Once you have some positive reviews, consider adding them to your website. “Testimonials from real hotel guests are incredibly impactful,” according to Five Star Content in an article about marketing hotels. “The best hotel websites show real reviews from trusted third-party sources like TripAdvisor and Google.”
Social Media – Facebook, Instagram, Twitter, LinkedIn and YouTube all offer opportunities to get your name in front of prospects and stay top of mind. Keep your followers apprised of special events, special promotional rates, groups staying at your hotel, entertainment, new features and amenities, restaurant offerings, contests and more. Add written posts as well as photos and videos when possible.
When you invest in professional copywriting, you enhance your visibility and build your brand.
Competition Between Hotels Is Intense
The hospitality industry is extremely competitive. Consider these recent statistics: