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A professional copywriter can create web copy that attracts patients who best fit your mental health and wellness services
As a healthcare service provider or treatment center, you know how difficult it can be to get new clients. You don’t want to seem pushy or desperate.
Service providers — such as therapists, psychologists, and psychiatrists — are in an awkward position. Traditional, out-bound advertising isn’t appropriate; in-bound leads and attraction-based marketing are the only true option.
You’ve probably tried most, if not all, of these ideas:
You’ve had some success, but you know you haven’t even approached your maximum potential.
What measures can you take to attract the right patients?
You always thought once you got a little experience under your belt, you wouldn’t have to go out looking for clients. Instead, they’d be looking for you!
Bigger companies have bigger marketing budgets, making it hard – but not impossible – for the little guy to compete.
Unfortunately, you’ve found that’s not the case. Yet some of your colleagues seem to be faring just fine. Perhaps they’ve been at it longer than you, write a thought-leading blog or have connections that give them a steady pipeline of new customers.
The good news is that you can do the same — all while maintaining your authenticity and avoiding the need to sell yourself over the phone.
Start with your website. That should be your most important marketing tool, the foundation upon which you build.
Your online presence can represent your brand and put you in front of prospects whom you’d otherwise never meet. Make the internet your silent sales force. With a good website, clients will already have chosen you before you even get on the phone.
A professionally written website can create a deep connection with your future clients. It’s an opportunity to describe your modalities and give your ideal clients every reason in the world to contact you.
A tailored website can speak intimately to individuals suffering from:
With a creative design and the right words, you can persuade potential patients that you’re precisely the solution they’ve been seeking. You’re the one to help you experience personal growth and mental well-being. You’re the hand reaching out to bring them up to a happier, more fulfilling life.
Word-of-mouth isn’t enough to stand out in today’s mental health world. The competition is too great. And in the case of such a personal subject as one’s mental health, it’s not surprising that prospects would first turn to the web to explore professional help.
A website that explains your services and credentials can go a long way in attracting potential patients. It’s a place where you can explain your compassionate, client-centered services designed to enhance the mental and emotional development of the whole person.
Your website can give prospects permission to admit they have issues – as we all do – and need help to resolve them.
Most mental health professionals are selective about their patients. They know whom they’re best able to help. Perhaps it’s someone going through a major life change such as divorce. Or maybe it’s a person who has experienced trauma and needs help to get their life back on track. It could even be someone looking to change careers and searching for their purpose.
When someone visits your website, they want to know:
You want to be sure your website copy answers those questions. You need to target patients who are a fit for your specific mental health and wellness services. By providing a clear explanation of your services and capabilities, you’ll attract the types of patients you most enjoy helping.
A website can help differentiate your mental health services from your competitors’. It can boost your credibility and persuade people to contact you.
A professional copywriter can help you write a website that delivers results and takes your mental health practice to a higher level. Now is the time to take action. People need your health and wellness services, especially after the negative effects caused by the COVID-19 pandemic.
In its 2021 State of Mental Health Report, Mental Health America reports the following assessments:
You can make a difference. For many people, this will be their first time seeking help with their mental health. Be sure when they look, they’re able to find you!
If you’ve never created a web copy before, then you might feel intimidated by the idea. A professional copywriter can help you:
A copywriter can write your website and implement proven marketing techniques to fast-track your success.
Perhaps you’re a bit shy about creating or changing your website. But if you want a different result, you can’t keep doing the same thing. The status quo isn’t working for you; you need to make changes.
A website with high quality web copy is not a major investment. It’s an affordable, low-risk way to boost your marketing efforts. Ask a professional copywriter how to get started today!