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Copywriter for Mental Health Practitioners & Therapists

A professional copywriter can create web copy that attracts patients who best fit your mental health and wellness services

Need help writing copy for your mental health practice?

Get a no-obligation estimate.

As a healthcare service provider or treatment center, you know how difficult it can be to get new clients. You don’t want to seem pushy or desperate.

Service providers — such as therapists, psychologists, and psychiatrists — are in an awkward position. Traditional, out-bound advertising isn’t appropriate; in-bound leads and attraction-based marketing are the only true option.

Improve your mental health website

Could you help more people improve their mental health? Boost your business with a better website.

You’ve probably tried most, if not all, of these ideas:

  • You created a website.
  • You attend networking meetings.
  • You’re active on social media.
  • You started a blog.
  • You placed a profile on Psychology Today.
  • You contacted other professionals who could be referral sources.

You’ve had some success, but you know you haven’t even approached your maximum potential.

What measures can you take to attract the right patients?

Make Clients Come to You    

You always thought once you got a little experience under your belt, you wouldn’t have to go out looking for clients. Instead, they’d be looking for you!

marketing mental health practices

In the past, mental health practices were often passive about marketing. These days you need a professional website so patients can find you and decide whether you’re the right fit for them. 

Bigger companies have bigger marketing budgets, making it hard – but not impossible – for the little guy to compete.

Unfortunately, you’ve found that’s not the case. Yet some of your colleagues seem to be faring just fine. Perhaps they’ve been at it longer than you, write a thought-leading blog or have connections that give them a steady pipeline of new customers.   

Mental health website

A concise, compelling website can persuade prospects to contact you for help.

The good news is that you can do the same — all while maintaining your authenticity and avoiding the need to sell yourself over the phone.                

A Copywriter for Your Website

Start with your website. That should be your most important marketing tool, the foundation upon which you build.

Your online presence can represent your brand and put you in front of prospects whom you’d otherwise never meet. Make the internet your silent sales force. With a good website, clients will already have chosen you before you even get on the phone.    

web copy mental health

Make visitors feel hopeful. Your web copy lets them know how you can help.

A professionally written website can create a deep connection with your future clients. It’s an opportunity to describe your modalities and give your ideal clients every reason in the world to contact you.

A tailored website can speak intimately to individuals suffering from:            

  • Anxiety and depression
  • Marriage issues
  • Personality disorders
  • Addictions
  • Trauma
  • Grief
Grow your mental health practice

A strategically written website can do much of the heavy lifting in growing your business without seeming pushy.

With a creative design and the right words, you can persuade potential patients that you’re precisely the solution they’ve been seeking. You’re the one to help you experience personal growth and mental well-being. You’re the hand reaching out to bring them up to a happier, more fulfilling life.

professional-quality website

A professional-quality website allows you to make your case to prospective mental health patients.

Compassionate, Client-Centered Care

Word-of-mouth isn’t enough to stand out in today’s mental health world. The competition is too great. And in the case of such a personal subject as one’s mental health, it’s not surprising that prospects would first turn to the web to explore professional help.

A website that explains your services and credentials can go a long way in attracting potential patients. It’s a place where you can explain your compassionate, client-centered services designed to enhance the mental and emotional development of the whole person.

mental health web pages

Web pages can help persuade people to take that step forward and contact you for their mental health.

Your website can give prospects permission to admit they have issues – as we all do – and need help to resolve them.

Find the Right Patients

Most mental health professionals are selective about their patients. They know whom they’re best able to help. Perhaps it’s someone going through a major life change such as divorce. Or maybe it’s a person who has experienced trauma and needs help to get their life back on track. It could even be someone looking to change careers and searching for their purpose.

website copy

Your website copy should describe your services and credentials. It should make patients feel confident they can trust you.

When someone visits your website, they want to know:

  • Do you understand my issues?
  • How can you help me?
  • Can you provide direction in solving my problems?
  • How can you make my life better?
  • Why should I pick you over other mental health practitioners?

You want to be sure your website copy answers those questions. You need to target patients who are a fit for your specific mental health and wellness services. By providing a clear explanation of your services and capabilities, you’ll attract the types of patients you most enjoy helping.

Just imagine what it’d be like if…

  • You had so many patients, you had to start a waiting list
  • You could end the feast or famine cycle in your business
  • Your patients were fine with your high rates…because you’re worth it.
  • You never had to make another cold call

A website can help differentiate your mental health services from your competitors’. It can boost your credibility and persuade people to contact you.

marketing team

Feast or famine syndrome is common to small mental health practices that do no marketing.

A professional copywriter can help you write a website that delivers results and takes your mental health practice to a higher level. Now is the time to take action. People need your health and wellness services, especially after the negative effects caused by the COVID-19 pandemic.

In its 2021 State of Mental Health Report, Mental Health America reports the following assessments: 

  • Youth mental health is worsening.
  • Even before COVID-19, the prevalence of mental illness among adults was steadily increasing. 
  • Suicidal ideation among adults has increased. 
  • The number of people looking for help with anxiety and depression has skyrocketed. 
  • More people report struggling with loneliness and isolation. 

You can make a difference. For many people, this will be their first time seeking help with their mental health. Be sure when they look, they’re able to find you!

Where to Begin

If you’ve never created a web copy before, then you might feel intimidated by the idea. A professional copywriter can help you:

  • Identify your niche
  • Determine  the right audience
  • Analyze your current marketing efforts
  • Develop a multi-step marketing plan
  • Design a show-stopping website
  • Create a response mechanism
  • Apply SEO techniques
  • Maximize your ROI

A copywriter can write your website and implement proven marketing techniques to fast-track your success.

professional copywriter

A professional copywriter can improve your marketing efforts for greater and more sustainable success.

Take Action to Achieve Your Best

Perhaps you’re a bit shy about creating or changing your website. But if you want a different result, you can’t keep doing the same thing. The status quo isn’t working for you; you need to make changes.

well-written website

A well-written website is an affordable marketing tool that can take your business to the next level.

A website with high quality web copy is not a major investment. It’s an affordable, low-risk way to boost your marketing efforts. Ask a professional copywriter how to get started today!

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Need help writing copy for your mental health practice?

Get a no-obligation estimate.

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