Add copywriting to your client services and watch your profits grow
Do you ever find yourself in this situation? Your client has hired you to design a new website for his company. He’s told you he’ll provide the copy. Now the design is done and approved, but the pages are blank.
The project has come to a grinding halt while the client procrastinates writing the content or provides text that reads like your fifth grade nephew wrote it. Suddenly, you realize your dynamic team is missing one critical workhorse — a wordsmith.
What can you do to get the project back on track? Call me.
My name is Susan Greene and I’ve been a freelance copywriter for more than 25 years. I’m based in Orlando, Florida. Here’s me and my pet gator, Fluffy.
I can provide persuasive copy that complements your design and helps the client achieve his marketing objectives. My capabilities include copywriting for:
Bottom line: If it needs words, I can help!
For many years I have partnered successfully with graphic designers, digital marketing firms and web developers on their projects that include copywriting.
Once they give me the go-ahead on a job, they know they never have to worry about it. They can take it right off their to-do list, 100% confident that the work will show up in their in-box well done and on time.
I am a no-problem freelancer. I take the ball and run with it. I’m smart and organized, able to quickly become familiar with a project’s parameters and then create a copy draft that lets the client know he’s dealing with a pro. I have plenty of experience collaborating with graphic and web designers and can work with them to ensure our copy complements their design.
I’m detail oriented, super reliable and know how to exceed expectations. That’s just how I roll.
You may have thought to yourself, “I can’t hire a copywriter because they’re too expensive.” Clients often hesitate to hire a pro because they’re budget conscious. That’s a mistake.
As you know, the best graphic design or web design in the world can fall flat if it isn’t accompanied by the right words. Good copy will pay for itself many times over in attracting sales prospects and converting them into paying customers.
When it comes to pricing, I don’t give an hourly rate because that only provides one-half the equation, the other half being the number of hours required. Instead, I give a project price so you know up front what to expect in full for costs. My price includes any necessary revisions, and I am happy to do whatever it takes to satisfy the client.
As a freelance copywriter, I operate with low overheard and are therefore able to keep my rates reasonable. Yes, you can find cheaper, but you won’t find a better value. You’ll get high-quality marketing copy that’s both creative and effective at a fair price. I’m a pro, and your client will benefit from the experience and business acumen I bring to the table.
Although based in Orlando, Florida, I work with customers in diverse industries all over the U.S. and the world. Most business is conducted via e-mail, phone and Zoom calls, which makes location a non-issue.
My capabilities are extremely diverse. In recent weeks, for example, I wrote the following items:
I thrive on the diversity and excel in quickly getting up to speed on a new topic.
I’m frequently contacted by marketing agencies and web designers to take on their clients’ copywriting work as a subcontractor. Here are answers to some of the questions I’m most often asked:
Do you work directly with our client or through our agency?
I work in whatever way suits you and your client best. I get a lot of subcontract work from agencies. In some cases, they present me as a copywriter who is part of their company. They have me contact the client directly to get the information I need to write the copy. They know I will treat their client with the same respect and professionalism they would.
In other cases, the agency gets the information from the client and asks me to write it up behind the scenes. I submit my work to the agency. The client never knows there’s a third-party involved.
Finally, there’s a hybrid of the two approaches in which I join the agency on conference/Zoom calls with the client, and we work together to get the necessary information and to service the client.
Again, I do whatever is best for everyone involved.
What does the communication look like?
I primarily deal with clients via email. We often will have an initial phone call or Zoom call so I can learn about the company.
When an agency asks me to deal with a client directly, I make sure to copy the agency on all communications. That means I copy them on all emails, and I provide them with a quick written summary of any substantive calls.
I keep the agency informed of the project’s status. If the agency prefers to be the client liaison, then I only interact with the agency, submitting any questions I have for the client through them.
Do you take on all projects?
No. Not all projects are a fit for me. And I don’t always have availability. If you contact me about a writing project, I will typically respond within one to two hours during the work day.
If I’m either too busy to take on your writing project at that time or I don’t think I’m a good fit for the assignment, I will tell you up front, giving you time to find a suitable replacement. I may even be able to recommend a replacement, as I have a wide network of freelance copywriters — people I know and trust — to whom I frequently refer clients.
How do you charge?
As you know, every project is different. I can usually provide same-day quotes, so you won’t have to wait long for a price.
My prices are based on the length of the copywriting assignment and the complexity. For example, it’s a lot easier, and therefore cheaper, for me to write about a company that makes socks than one that manufacturers non-ferrous investment castings for the automotive industry. You get the idea.
I require a 50% deposit up front. The balance is due upon project completion. I accept company checks, ACH bank transfers, Zelle, Venmo or PayPal.
What are your turnaround times?
It varies depending on how long my queue is, but I try to turn work around quickly. I know all clients are anxious to get their project completed. I usually can start on a new project within a few days. If it’s a large project, I may break it into pieces and send you “chunks” as I complete them.
When you contact me with a project, in addition to giving you a price, I will also provide a timeline. If you have a tight deadline, please let me know up front. I will do my best to accommodate you, and if I don’t think I’ll be able to meet your deadline, I’ll tell you before starting the project.
What can we tell our clients about your experience level?
I have 25+ years of experience as a professional copywriter. Whew, that makes me sound old! But it’s the truth. I’ve written for all types of businesses, small and large, and in a wide variety of industries.
I have a BS in journalism (Syracuse University) and an MBA business degree (Southern New Hampshire University). I mention the degrees because they speak to my ability to understand businesses and write intelligently.
What else do you want us to know about you?
In short, I am a reliable, experienced freelancer. I am trustworthy. You won’t have to babysit me or be concerned about me missing your deadline.
You also don’t ever have to worry about me trying to steal your client. I’m ethical to a fault. And I won’t ever say anything to a client that is negative or could undermine your efforts.
I will treat your clients with the same respect you do. I provide excellent service and quality.
Most of the agencies I currently work with have been my clients for years. They’d be the first to tell you that I was the missing piece they’d been searching for to take their agency up to the next level. Having access to an experienced copywriter allows them to take on more and better projects and pursue bigger clients.
Below are comments from some of the digital marketing agencies, ad agencies and web designers I’ve worked with recently:
Fantastic work across the board! I’ve received great feedback from the client. That’s exactly what I was hoping for when I reached out to you to write the website copy for CFHP (Central Florida Hospitalist Partners).”
“I consider top-notch writing essential for small-business success online. So I was seeking the best copywriter I could find to join my creative team. I reviewed more writers than I can count or remember. I chose you, Susan Greene, to write for my clients and for our own company website. And you didn’t disappoint. You are the best of the best!”
Charlottesville SEO Web Development
“Susan, you’ve done it again. The website copy for the photography studio is great! You always come through for us. Thank you!”
Creative Director / DP
Great job on the Tacos & Tequilas website! The restaurant owners love the copy. It was a pleasure working with you. I will definitely be in touch again when any of my clients need copy.”
Director of Marketing
Your excellent writing really made this brochure project effortless and a joy. I can’t tell you how challenging it is to work on projects that are poorly written and disorganized. I really appreciate your skill and professionalism. Thank you again!”
Muller Graphic Design
Just wanted to thank you for the copy you did for Guardian Tree Systems. Dan and I are thrilled with everything you’ve done and we’re hoping that you’re happy with working with us. We just sent over a small Amazon gift card to say thank you for everything you contributed to this project. We’re looking forward to working with you on a lot more projects in the future. Thanks again, Susan.”
If you have a job that calls for copywriting, let’s talk, either by phone or e-mail. No cost, no obligation. I’m a workhorse looking for my next field to plow!
Don’t waste another day with your project lying stagnant and gathering dust. Those blank pages aren’t going to fill themselves. Contact me today!