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Attract More Customers; Then Watch Your Sales Soar!
You’ve put your heart into growing your technology or software business. You’ve worked hard to attract solid customers and build your reputation. You’re constantly trying to improve quality, increase sales and boost revenue.
But there’s one area you’ve been neglecting, and that – if you’re willing to admit it to yourself – you’re not handling all that well: marketing.
It starts with writing your website. The traffic to your site is minimal. The copywriting could be more dynamic. You know it should do a better job of differentiating your technology or software from the competitors’. A technology copywriter could help you stand out in your crowded field and land more and bigger sales.
Sure, once you have an interested prospect, you’re a super-salesperson, able to zero in on what’s important to the customer. You’ll track any lead like a lion seeking fresh meat. But getting prospects to contact you in the first place presents a major challenge.
You’re not alone. Plenty of technology and SaaS business owners struggle with writing copy for their website and other marketing materials. So let yourself off the hook. It’s okay if writing isn’t your thing. your tech skills are off the chain!
But know that if your website doesn’t pique customers’ interest, you’re flying on dreams and hopes. And that’s a formula for failure.
Any entrepreneur, whether theirs is a B2B or B2C company, will tell you that assembling the right team is critical to scaling a business and maximizing revenue. And a talented, experienced technology copywriter should be part of YOUR team.
Sure, you could invest the effort to write better copy, but is that the best use of your time? Aren’t you better off keeping the business running smoothly, meeting with clients, putting together proposals and bringing new products to market?
You know how competitive technology businesses are. There are new businesses, as well as individual contractors, popping up daily. And they all claim to have next-gen products, services, apps or platforms. But they lack the level of experience you have in the industry. And that’s what your technology marketing materials must convey!
Whether you need copy that sells technology products, technology software, or software as a service (SaaS), good copy is critical to your success. And whether you’re a startup or an established industry leader, marketing shouldn’t be an after-thought.
You’re competing with a broad swath of high-tech entrepreneurs and hopeful wannabes. If you want to distinguish yourself from this wide-ranging pack and dominate your competition, you will have to up your game. And that’s precisely what a technology copywriter can do for you. They can write:
Ideally your website should communicate the benefits of your tech product and help customers clearly see its value.
Isn’t it time you had content designed to position your brand? Do you want to attract bigger, more lucrative clients? Then tell customers your story and why you’re a standout in your industry.
A technology or SaaS copywriter can help you create content that makes your product or service easy to understand and puts the benefits it provides front and center. Ultimately, good copy is designed to generate valuable leads so you achieve your financial objectives more quickly.
For most people, choosing between technologies is a big investment and therefore a big decision. They need confidence that they’re making the right move, which takes much more than simply giving a quote. You’re losing sales if your website and proposals don’t reassure them that your product is the best one for the job.
Help persuade customers to contact you and hire you with excellent sales copy. A professional copywriter can deliver content that motivates your consumers, compels them to take action, and ultimately supercharges sales.
Look, you know you aren’t “just another high-tech company.” You have something unique to sell that others can’t match. By improving the copywriting that appears on your website and in your proposals and letters, you’re taking your technology business to the next level. And it’s just a matter of time until the results translate into actual revenue.
We have technology copywriters on staff. They can translate complicated subjects into easy-to-understand terms. They have experience working with numerous tech and software companies across the country. They’re fast, able to give quick turnarounds, and our prices are affordable. Don’t let another day go by while you hope sales will trickle in and your competition takes concrete steps to best you.
If you’re ready to see more sales and focus on the most lucrative customers, professional marketing copy is the next step on your path to boundless success.
Contact us today for a no-obligation quote on your tech or SaaS copywriting project. We can’t wait to support your mission to be #1 in your industry!