Berg Benefits

Tacoma, Washington

Established in 1977, Berg Benefits custom designs employer health benefit plans for organizations.
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Berg Benefits was in the process of redoing its old website to create something fresh and compelling. One aspect the company’s owner wanted to add was case studies. Berg Benefits had been in existence for over 45 years and had plenty of compelling stories about clients they’d helped. All they needed was someone to capture those stories “on paper” to create a lead-generating resource.

case study copywriter


Susan Greene was writing copy for Berg Benefits’ new website, brought in by the Seattle web developer company Thrive Design. Berg decided to have Susan write up the case studies, which could then be added to the new website and also used as standalone marketing collateral.

health insurance copywriter


Susan gathered information from various members of the Berg Benefits’ team to get the details for each case study.

insurance plans copywriter

Once she’d written them up, Thrive added them to the website where they have helped convert visitors into qualified leads and sales.

Here's what the client said about the copy:


These [case studies] are awesome! I went through them with our owner and there were only a few minor edits. We’re ready to move forward!

Emily Smith
Marketing Coordinator
Berg Benefits
Tacoma, Washington

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