Cargo Modules

Challenge

Cargo Modules had operated its first 18-months without a website and was already seeing significant success when the owners finally decided it was time to build the company’s online image.

Although the firm had offices in California and New York, the two founders were originally from Germany and Switzerland.  They both spoke good English but knew their English writing capabilities were lacking.

Additionally, the company was competing with shipping giants like UPS and FedEx.  Its website would have to demonstrate the benefits of choosing a smaller, more nimble company like Cargo Modules to trust with shipping.  It also needed to emphasize its unique specialties, such as shipping special-care products like pharmaceuticals and human blood, and extremely large and heavy items such as ship engines and helicopters.

Solution

Cargo Modules hired Susan Greene, freelance copywriter, to write all the copy for the website.  Additionally, the firm looked to Susan for help in producing the website.  She brought in a professional web designer and web developer (programmer).  Working as a team, they were able to quickly build Cargo Module’s online presence, which included creating numerous shipping forms that the company needed to have posted on its website.

Result

Within just four weeks, the company’s website went live.  Cargo Modules continues to enjoy success in the international freight forwarding and logistics niche.

Here's what the client said about the copy: