CompuCom

Challenge

CompuCom’s existing website needed refreshing and updating. In recent years, the company had grown significantly, adding numerous services and products to its offerings, many of which were not represented on their old website.

The company had also been acquired by Office Depot, Inc. giving it access to new customers via the store’s 1,300+ locations. It was time to let customers and prospects know the full breadth of CompuCom’s capabilities.

Solution

CompuCom hired IMCG Creative to design a new website for the company. They in turn brought in Susan Greene to join the creative team and provide fresh web copy for the website’s many pages.

Result

The new website was a refreshing update for the company’s online presence. CompuCom’s sales people could feel confident sending prospects and customers to the site, which looked contemporary and substantive, with all of its products and services clearly explained. 

Susan Greene wrote the web copy with SEO in mind, further enabling CompuCom to rank well for its main keywords. Finally, the copy included a prominent new section, Small Business Solutions, a variety of services that would help CompuCom attract some of the “smallish” customers it had not previously targeted.

Here's what the client said about the copy: