Condo Hotel Center is a real estate brokerage that specializes in selling condominiums located in luxury hotels and resorts around the world.
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In 2004 Condo Hotel Center launched its first website. Because it was one of the first sites to target the condo hotel market, it quickly moved to page 1 of Google results for its condo hotel-related keywords. The result was thousands of visitors each month, sometimes as high as 100,000.
Joel Greene, president of Condo Hotel Center, wanted to use the traffic on his website to begin building a mailing list to which he could send announcements of new properties that came on the market. He enlisted the help of Susan Greene (full disclosure: Susan is Joel’s sister) to ghostwrite a newsletter they could send to subscribers.
Susan created the concept of the Property Alert newsletter. Each edition would spotlight a new property with condos for sale. Since 2004, Susan has written hundreds of Property Alerts.
The Property Alert newsletters were integral to Condo Hotel Center’s success. The mailing list quickly grew to almost 30,000 subscribers. Any property that was featured in a Property Alert instantly received interest from dozens and sometimes hundreds of prospective buyers. The Property Alerts generated many sales.
Now, over a decade since the Property Alert newsletters were first conceived, Susan continues to ghostwrite them and they continue to be Condo Hotel Center’s most successful marketing tool. You can read editions posted on Condo Hotel Center’s website in the Property Alert Archives.