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Founded in 1990, FloMet is the recognized leader in the field of metal injection molding. It specializes in high-volume manufacturing of small, intricate components for medical, defense and other industries.
FloMet needed a new website, one that better showcased the breadth of its capabilities. The company wanted to work with a professional copywriter to create all new content but was concerned that someone not in the industry would be able to understand and write about their business.
Susan Greene, professional copywriter, met with the executive team and their ad agency to discuss the website and gain an understanding of the company’s technology. Working as a team they created all new content that effectively told the story of FloMet, a pioneer in metal injection molding.
The new site was launched within six weeks. They were pleasantly surprised that Susan was able to create content about their state-of-the-art technology that was both accurate and effective from a marketing perspective.
Today, the website continues to represent the company well and serves as its primary marketing tool. FloMet is continually adding to the site with new case studies and press releases about the company’s achievements.